21 June 2016 by Laurie Fullerton We miss you: reactiving your email marketing campaigns for B2B With 25 per cent of email addresses in company databases classified as inactive, B2B marketers reassessing their email marketing strategies may want to consider launching a reactivation email marketing campaign. With an average of 30 per cent of email … Continue reading Reactivation Campaigns Protect Open And Click-Through Rates
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016 Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic
by Melody Holcomb June 21, 2016June 21, 2016 UTM parameters are tags added to the end of a URL to track web source traffic and the success of content on the web for marketers. The tags are visible within Google Analytics helping to identify the best ways to drive more visitors to your website. UTMs … Continue reading How to Structure UTM Parameters
by Erin Sagin June 19, 2016June 19, 2016 If you’re not careful, your PPC budget can disappear in the blink of an eye. At WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on … Continue reading 5 Perilous Mistakes That Will Destroy Your PPC Budget
by Roman Kniahynyckyj June 9, 2016 Follow @kniahynyckyjJune 9, 2016 Google has made many changes to AdWords in the last four months to make search more uniform across all devices. These announcements have caused shake-ups in how marketers develop their AdWords campaigns. What are four of these changes and how will they affect your Google … Continue reading 4 AdWords Updates and Their Effect On Your PPC Campaigns
By Robert Brady June 6th, 2016 Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average of 23% of sales, but only getting 15% of the … Continue reading How To Use Facebook & Twitter PPC To Build Your Email List
by David Chapman June 2, 2016 Follow @WebrageousJune 2, 2016 The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you … Continue reading 10 Tools for Better PPC Management
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
by Katharina Cavano May 27, 2016May 27, 2016 When was the last time you made an ask of your contacts within an email? Whether you wanted them to sign up for your latest webinar or check out a blog post you were featured in, you probably created some sort of call-to-action, or CTA. How effective … Continue reading Get People To Do What You Want: How to Create Effective CTAs
by Maddie Cary May 24, 2016May 24, 2016 A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search … Continue reading All the Remarketing Audiences You Should Be Targeting in PPC
