by Adam Proehl May 19, 2016May 19, 2016 I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost effective way to successfully drive leads at a return rate that makes complete financial sense for an organization. … Continue reading How to Create the Best PPC Campaigns for Lead Conversion
by Amber Callan May 12, 2016 Follow @ambermcallanMay 12, 2016 Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, … Continue reading Best Way to Use Google Adwords When Starting a PPC Campaign
By Courtney Danyel May 5th, 2016 Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results. But text-only ads are far from everything that Adwords has to offer. Businesses can choose from several different ad-types that appear around the internet. But if you want to make … Continue reading Which Adwords Ad Format Is Best For Your Business?
by Carl Lewis April 25, 2016April 25, 2016 A good pay-per-click campaign needs to come out of the gate running. There is a lot of competition for keywords and phrases, so this post will give you three easy steps to follow to ensure that help you now – and in future marketing campaigns. Negative Keywords … Continue reading New PPC Accounts: How to Get the Ball Rolling
by Owen Radford April 4, 2016 Follow @ElementaryDigiApril 4, 2016 SEO campaigns come in all shapes and sizes. Each client has their own precise requirements which involves a tailored approach. In order to keep the campaign fuelled from start to finish, it’s essential to prioritise those techniques which bring the most value. To give you … Continue reading Use the Right Fuel – What Does Your Campaign Need?
by Katherine Buchholz March 24, 2016March 24, 2016 In the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call attribution for performance marketers and talk about how networks use contextual call routing to optimize their pay-per-call campaigns. To get the most out of pay-per-call marketing, performance … Continue reading Optimizing Pay-Per-Call Campaigns With Contextual Call Routing
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. John Cosley on March 7, 2016 Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries … Continue reading Why Copying Campaigns Between Search Engines Misses Opportunities
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. Andy Taylor on March 4, 2016 Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how … Continue reading How New & Existing Customers Interact With Your Paid Search Ads Differently
by Erin Sagin March 2, 2016March 2, 2016 Creating a new AdWords account can be tricky. There are tons of important decisions that you must make, many of which will have a lasting impact on your account performance. Lucky for you, I’ve encountered my fair share of AdWords mishaps and am here to prevent you … Continue reading Danger, Will Robinson! 3 Default AdWords Settings to Avoid
by Joe Pizer February 27, 2016February 27, 2016 With the steady rise in remarketing as a digital advertising strategy, audience segmentation and activation has become a key tactic for digital marketers. What are some things that display advertisers should take into account when defining and streamlining their strategy? Understanding Audience Segmentation Audience segmentation can be … Continue reading 4 Quick and Effective Ways to Segment Your Display Ad Audiences
