Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise
by Craig Scribner Follow @craig_scribnerAugust 17, 2016 The very last week that I worked as a web analyst for a Kansas City agency, a toxic email was thrown over the wall from the marketing side to ours. It was quickly passed like a hot potato until it landed in my lap. The ask: could we … Continue reading This is Not a Job for Humans
by Majda Anwar July 29, 2016July 29, 2016 As a marketer, campaigns are the most important tools in the demand generation marketer’s toolkit. Campaigns enable us to engage, capture and nurture leads, ultimately translating them into revenue. Modern marketers understand that today’s customer is smart, and expectations are high for their campaign experience, but how … Continue reading What’s Your Campaign Maturity?
by Ted McConnell, Featured Contributor, July 21, 2016 There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has a hidden, possibly unjustified, cost. Not true. As in every supply system, there is some waste, but it’s trivial compared to the fact … Continue reading The Ad-Tech Tax
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. Pauline Jakober on July 12, 2016 People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it … Continue reading 3 common mistakes made in do-it-yourself PPC
by Morgan Schuman July 8, 2016July 8, 2016 With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know. Here are the … Continue reading Is Pay-Per-Click (PPC) Still Relevant?
by Dan Shewan July 5, 2016July 5, 2016 For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can mean the difference … Continue reading The 13 Best Money-Saving PPC Tips…Ever!
by Richard McGirr June 28, 2016June 28, 2016 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is from more consumers seeking … Continue reading 3 Key Phases To Know Before Launching Your Kickstarter Campaign
by Imani Mixon June 25, 2016 Follow @ImaniMixonJune 25, 2016 Let’s set the scene. Your company caters to an audience of digital natives ranging from knowledgeable customers to intrigued fans. One group is extremely familiar with your brand and fluent in your products and services. They are the ones who leave comments, give feedback, know … Continue reading The Anatomy of a Successful Refer-a-Friend Campaign
by Denise Chan June 23, 2016 Follow @denisechan26June 23, 2016 On a channel where you only have 140 characters to convey your message, every word counts. You only have so much room to convince your followers to learn more, shop or download. Twitter’s brevity can be a challenge for marketers. But when it comes to … Continue reading Paid Social Strategy 101: Twitter Ads
