by Alisa Meredith June 10, 2016June 10, 2016 Who are you pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you … Continue reading Pinterest Strategy 101 – Creating Your Buyer Persona
by Mickie E Kennedy April 15, 2016 Follow @ereleasesApril 15, 2016 Wait, what? If you aren’t that familiar with Pinterest, you might think it was all pallet projects and paleo recipes. But it is so much more and you can definitely sell what you do on it. Plus, with over 70 million users on it, … Continue reading Yes, It IS Possible to Sell a Service on Pinterest
by Sarah Burns March 29, 2016March 29, 2016 Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Here are five tips to start thinking strategically about Pinterest conversion … Continue reading Pinterest Conversion Tracking: 5 Tips for Measuring Success
by Emily Carter March 23, 2016 Follow @grassrootsincMarch 23, 2016 Happy Spring! I’m not sure how the beginning of spring is treating the rest of the world weather-wise, but here in New Jersey we are being welcomed into the loving arms of warmth and sunshine. There’s nothing I’d rather be doing right now than running … Continue reading Pinterest Tips: Let’s Play Red Light, Green Light
by Tiffany Sun March 21, 2016 Follow @tiffanycsunMarch 21, 2016 No doubt Pinterest is rapidly growing in popularity, mainly because of its convenience of letting you save articles or posts for future references. With over 250,000,000 unique monthly visitors per month, Pinterest is the ideal social media tool to promote your blog – all through … Continue reading A Simple Guide to Creating Rich Pins for Your Blog
by Laura Donovan March 14, 2016 Follow @thewordproMarch 14, 2016 For the last 18 months Pinterest has been beta testing Ads. Last week they opened up advertising to all small and midsize companies in the United States. They have also expanded the ad-buying tool, Promoted Pins Ads Manager, by increasing the targeting options from 30 … Continue reading Advertising Open for All Businesses on Pinterest
by Alisa Meredith March 11, 2016March 11, 2016 Let’s talk about Pinterest SEO. That’s right – while Pinterest boards and profiles can get ranked by Google, we’re talking about on-Pinterest searches. Want to be found in a keyword search on Pinterest? Of course you do! That’s how people who don’t yet follow you find your … Continue reading Pinterest Search – 11 Smart Places to Use Keywords for Better SEO
by Al Gomez March 9, 2016March 9, 2016 We all know that Facebook and Twitter are a must in every social media marketing campaign. Not only do these platforms provide one of the biggest referral traffic, they also contribute to brand awareness and conversion. When nurtured, audiences on Facebook and Twitter can become long-time loyal … Continue reading Top 5 Best Practices for Pinterest and Google+
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
by Dorien Morin-van Dam February 22, 2016February 22, 2016 Are There Pinterest Etiquette Rules To Adhere To? Wait. You are asking me? …of course there are some ‘unwritten rules’ about how to behave on Pinterest! Do you like to be spammed? Hmmm. Me either. So before I tell you what the ONE thing is that … Continue reading The One Thing You Must Never Do On Pinterest
