Kristin Hovde November 23, 2014 Thanks to the Internet, marketing any business has become simple, allowing you to reach thousands of people who never would have heard of your company otherwise. While we should partially thank social media for boosting brand awareness, a stellar online marketing strategy goes above and beyond networking websites. By giving … Continue reading Four Marketing Tips Every Online Business Should Know
Young Entrepreneur Council November 22, 2014 Name the most effective ONLINE advertisement you’ve seen in the past six months and explain why it caught your attention. 1. The Vine Videos by Lowe’s Lowe’s recently ran a series of ads through Vine, using short videos to teach people how to complete quick and minor home repair … Continue reading 9 Highly Effective Online Advertisements
Brooke Oliveri November 22, 2014 When it comes down to it, all marketing tactics have one common goal: getting more business. And, why not? Customers are what keep businesses alive and successful. This is why lead generation is a pretty big deal. As Caroline tells us, it’s all about targeting prospects, turning them into … Continue reading PPC and Lead Generation: Two Peas in a Marketing Pod
Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
By Jonathan Lewis, Published November 2, 2014 We recently had an enquiry into database management and what is generally best practice. Their question was split into 3 parts: How can I manage unsubscribers? Whose email addresses are bouncing (and what should we do once we’ve found out the specific emails)? Who is opening my mailings … Continue reading How To Utilize Your Business Database
By Sylvia Jensen, Published October 28, 2014 People’s attention spans are dropping – so ensure your content is snackable or risk being ignored by consumers. Long-form content is falling on deaf ears. Well, blind eyes. Out of 2 billion visits across the web 55% of people spent fewer than 15 seconds actively on a page. Content … Continue reading Content Smorgasbord 2: More Top Examples Of ‘Snackable’ Content
By Vanessa DiMauro, Published October 26, 2014 Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) … Continue reading Why Listening Communities Belong in Your Marketing Strategy
I have a confession to make. I’m a little bit of a data geek. I love numbers, and I love things like benchmarking and key performance indicators. As a business owner, I’m especially interested in knowing what data can tell me about marketing best practices so that I can set the right bar for my … Continue reading How Much Should Your Company Invest In Digital Marketing?
It happens all the time. You upload a sweet new set of ads you’re sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of days later. There are a bunch of resources out there about text ad disapprovals but unfortunately … Continue reading Why Was My Display Ad Disapproved?
Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts. David Rodnitzky on September 23, 2014 There’s a big difference between what is “hot” in marketing and what actually “works.” For example, “everyone” knows that mobile marketing is super-hot right … Continue reading The Hottest New Channel Working For Online Marketers – Offline!
