Hessie Jones December 3, 2014 Social networking is a phenonmena that has gained incredible strength and continues to flourish. I remember a previous boss assumed it would die because he argued, Social networks will never be able to effectively monetize themselves…. He said this when Facebook wielded its way surreptitiously, but switfly, among an … Continue reading The Awesome Power Of Community: How I Became The Anti-Marketer
Jason Dea December 2, 2014 By now I feel like a broken record. But the fact of the matter is, if you don’t have any traffic coming to your online store, you won’t get any sales. If your not making any sales, you’re not making any money and that can quickly become a very … Continue reading How to Increase Traffic To Your Online Store
Elena Nicosia December 2, 2014 When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result. This doesn’t need to happen, though. There are some tricks of … Continue reading Hidden Gems: Little-Known Search Marketing Tips and Tricks for a Streamlined Campaign
Andy Donovan December 1, 2014 Even though the term “marketing attribution” has been popular among experts for quite a long time, many companies still don’t have the clear understanding of its role in their business development. As a marketing method, attribution implies allocating the budget to various marketing channels, based on their role in … Continue reading Keys to Successful Marketing Attribution
Jessica Mehring November 29, 2014 Last week we learned that to write an effective landing page, you need to do these two things: 1. Decide on one single call to action 2. Tie your landing page headline to your ad headline Today, in part 2 of this 3-part series, I only have one tip … Continue reading Landing Pages 101: Part 2
Kristen Gramigna November 29, 2014 Offering customers a seamless e-commerce checkout experience is one of the key aspects of converting prospects into buyers, particularly when you implement new features to stay current with changing technology trends. Here’s a look at how to evolve your e-commerce checkout without overcomplicating the customer experience. Empower global customers … Continue reading The Minimalist Guide to Evolving E-Commerce Checkout
by Kari Pritchard November 28th, 2014 So you’re trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you’re getting a brain cramp … Continue reading 8 Books On Writing Every Marketer Should Read
Jamie Cook November 27, 2014 Subtle language cues and the structure of landing pages can play a huge part in boosting conversion rates. Every inch of landing page copy should be optimised to give the visitor the right information in the right way, and ultimately convert them to a lead. A recent post from … Continue reading How Does Colour Affect Conversion?
Tommy Landry November 26, 2014 We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in … Continue reading 8 Key Characteristics of a Quality Website for Business
Govind Agarwal November 23, 2014 The smartphone generation prefers to surf for information on their phones. They like the convenience of receiving or sending out mails, surfing the internet, playing games, reading news, watching videos and more, on the go. Apart from looking up for all this on their phones, they also want to … Continue reading Plus Points Of Mobile Optimization for All Websites
