Dan SlagenSeptember 23, 2015 We all know that blogging is the new “must have” for any company looking to increase their presence online. We also know that mobile is surpassing desktop for content consumption and has no plans on slowing down any time soon. This means that mobile blog design is critical to SMB growth, … Continue reading 10 Mobile Blogs Designed to Perfection
Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns
Bob HutchinsAugust 12, 2015 If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $ 5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting … Continue reading Mobile: Social Ads Leave Search Ads In The Dust
Stacey RudolphAugust 8, 2015 The latest statistics show that smartphone plays a very important role when it comes to making buying decisions. Just what is the extent of smartphones’ influence in e-commerce? Let us look at the latest infographic by invesp on how smartphones influence shopping behavior. Consulting Mobile Commerce Survey released interesting findings showing … Continue reading Smartphones Influence Buying Decisions, More than You Ever Thought
Sean OliverJuly 23, 2015 A/B testing has long been a critical driver of growth on the web, but its role in mobile app development is still beginning to take shape. It has been less than a decade since Apple first introduced us to the iPhone and induced the massive proliferation of mobile apps and the … Continue reading 3 Tips on Mastering Mobile A/B Testing
Eric HammisJuly 21, 2015 The use of smartphones is on the rise. Ok, how many times have you heard that? Quite a bit, I’m sure. I could sit here and spout out tons of stats and numbers to prove my point, but I got a feeling I don’t have to do that. You’re probably already … Continue reading Top 4 Tips To Make Your Website Mobile Friendly
How do you launch a truly effective mobile marketing program? Columnist Jim Kreller explains how to push past the hurdles marketers face with mobile. Jim Kreller on July 15, 2015 Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet … Continue reading How To Overcome The 3 Biggest Barriers To Mobile Marketing Success
Just 19 percent would pay at least $5 per month to not see ads. Greg Sterling on July 10, 2015 Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to … Continue reading Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout. Aaron Strout on July 2, 2015 There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” … Continue reading What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Dean HarrisJune 22, 2015 Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.” Here is why. I believe in the old axiom, “Just follow the money.” EMarketer in a Dec. 10 study stated emphatically: … Continue reading 5 Tips To Battle Mobile Advertising Fraud
