by Katherine Buchholz April 16, 2016April 16, 2016 We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Network details how native advertising is the future of mobile marketing. (And since we know mobile … Continue reading Why Marketing Is Going Native in a Mobile World
Category Archives: Mobile Marketing
Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late
by Marc Goldberg, , Op-Ed Contributor, (April 16, 2016) In 2004, someone deep within Silicon Valley said: “This is the year of mobile.” In 2005, someone said it to me in New York. For years after that, I could read about it being the year of mobile in every industry publication.You wouldn’t know it by … Continue reading Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late
6 signs marketing is in a mobile engagement crisis
Columnist Josh Todd says the “good enough” approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience. Josh Todd on March 23, 2016 We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch … Continue reading 6 signs marketing is in a mobile engagement crisis
6 Questions From Small Businesses About Mobile Marketing
by Brian Mikes March 11, 2016 Follow @betwextMarch 11, 2016 Just this week I had a question from a small business owner looking at mobile marketing. The gentleman was an inspirational speaker, and he was wondering how to use mobile marketing for his business. He had a bunch of questions about HOW to use mobile … Continue reading 6 Questions From Small Businesses About Mobile Marketing
3 Critical Reasons You Need Mobile Marketing For Your Small Business
by Brian Mikes February 29, 2016 Follow @betwextFebruary 29, 2016 Let me ask you a question – How critical is a mobile marketing strategy to your small business? It’s a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that’s mobile optimized. You’ve read about … Continue reading 3 Critical Reasons You Need Mobile Marketing For Your Small Business
Why You Need Social Media Advertising in a Mobile-First World
by Alexa Matia February 29, 2016February 29, 2016 There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web. These new multi-device browsing habits are making it more difficult for advertisers to track consumers’ actions and retarget … Continue reading Why You Need Social Media Advertising in a Mobile-First World
4 Reasons Mobile Is the Sweetheart of Digital Marketing in 2016
by Andrew Gazdecki February 13, 2016 Follow @biznessappsFebruary 13, 2016 Valentine’s Day is fast approaching and love is in the air. As happy couples choose an over-priced restaurant to host their romantic dinner date, singles take comfort in the only two men who have never let them down: Ben and Jerry. We all have plans … Continue reading 4 Reasons Mobile Is the Sweetheart of Digital Marketing in 2016
The Incredible Importance of Mobile to Small Businesses
by Andrew Gazdecki February 8, 2016 Follow @biznessappsFebruary 8, 2016 Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile … Continue reading The Incredible Importance of Mobile to Small Businesses
3 Reasons B2B Marketers Must Embrace Mobile… Now
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. Patricia Hursh on February 1, 2016 We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices … Continue reading 3 Reasons B2B Marketers Must Embrace Mobile… Now
Improving Your Mobile Marketing Without a Bigger Budget
by Helen Lancaster December 12, 2015December 12, 2015 Communication is critical to improving Marketing’s success rates – and not just in its messaging to consumers – but how marketing interacts with other departments. Like any department, Marketing can’t afford to operate in a silo. Remaining in your own ‘bubble’ risks creating a disjointed marketing strategy … Continue reading Improving Your Mobile Marketing Without a Bigger Budget
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