Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google’s advice on how marketers can take advantage of micro-moments. Brian Solis on August 3, 2016 Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become … Continue reading Five ways marketers can win in mobile-first micro-moments
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
by Chase Lee July 6, 2016July 6, 2016 A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those … Continue reading Mobile First: How to Make Your Referral Program Truly Cross-Platform
by Sean Hargrave, , Staff Writer, June 16, 2016 Millennials are leading a trend to get news stories through social media — and that means that in more than one in two instances, they don’t even notice the brand the news come from. In Korea and Japan, where using social for news is more … Continue reading Mobile-First Social Millennials Are Consigning News Brands To History
Who’s in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we’ll see the emergence of new kinds of mobile leaders. Josh Todd on June 15, 2016 You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the … Continue reading Here’s how to position yourself to be a new mobile leader
by Rish Gupta June 10, 2016June 10, 2016 An annual ritual that started in 1995, the valuable and insightful Mary Meeker Internet Trends Report was once again released this year on June 1st. At Branch, we care deeply (pun intended) about mobile developers, marketers, founders, and anyone who works in the mobile landscape. So, we … Continue reading Your Mobile Cheat Sheet for the Mary Meeker Internet Trend Report
by Andrew Sheridan May 29, 2016May 29, 2016 Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers … Continue reading Why Marketers Can’t Optimize for Mobile Without Call Attribution Software
by Brandon Gains May 24, 2016 Follow @brandongainsMay 24, 2016 “Mobile marketing isn’t magic. There’s a science to it.” When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors like platforms, market timing, etc. But … Continue reading The Ultimate Guide to Mobile Marketing
by Katherine Buchholz April 16, 2016April 16, 2016 We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Network details how native advertising is the future of mobile marketing. (And since we know mobile … Continue reading Why Marketing Is Going Native in a Mobile World
by Marc Goldberg, , Op-Ed Contributor, (April 16, 2016) In 2004, someone deep within Silicon Valley said: “This is the year of mobile.” In 2005, someone said it to me in New York. For years after that, I could read about it being the year of mobile in every industry publication.You wouldn’t know it by … Continue reading Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late
