Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
Paul Trujillo — August 30, 2017 Follow @TruPaultx — August 30, 2017 As you run your small business, it’s imperative that your warehouse runs efficiently. It’s no secret that the health of your business and stellar customer satisfaction ratings all depend on having must-have items in stock and to ship them on time. To successfully … Continue reading 4 Important Inventory Metrics For Your Small Business
Liesha Petrovich — August 9, 2017 Follow @lieshapetrovich — August 9, 2017 Eat your veggies, brush your teeth, and analyze your business’s data. You know you should be following your business metrics closely. But somehow this seems to slip through the cracks. Let’s face it, running a business is extremely challenging. You have a million … Continue reading How to Easily Add Metrics to Your Essential To-Do List
CPCs Reach All-Time High by Laurie Sullivan @lauriesullivan, July 25, 2017 Marketers feel the pressure to land their brand’s content and search advertisements in the first couple of spots in mobile search queries. The drive to dominate the top of the results page has sparked a bidding war that continues to drive up the cost … Continue reading CPCs Reach All-Time High
Edwin Miller — July 3, 2017 — July 3, 2017 Benchmarking analysis is an invaluable tool for today’s management consultants. Benchmarking involves comparing a current data set to historical data sets or data from industry peers, and it can help consultants determine where clients are ahead of competition, identify areas for client improvement, boost the … Continue reading 5 Ways Consultants Can Use Benchmarking Analysis
Melissa Mines — June 23, 2017 — June 23, 2017 “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS.” … Continue reading 3 Steps to Creating a Culture That Embraces Metrics That Suck
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
Don Dalrymple — May 11, 2017 Follow @dondalrymple— May 11, 2017 Are you wasteful with your time? My clients and friends know that I beat that mantra, “Most things don’t matter.” One area that this particularly applies to is vanity metrics. These are the stats, conversions or data that simply do not matter or are … Continue reading Get Real and Ignore Vanity Metrics
Stefan Wolpers — January 1, 2017 Follow @StefanW— January 1, 2017 TL;DR: Agile Metrics Suitable agile metrics reflect either a team’s progress in becoming agile or your organization’s progress in becoming a learning organization. At the team level, qualitative agile metrics typically work better than quantitative metrics. At the organizational level, this is reversed: quantitative … Continue reading Agile Metrics – The Good, the Bad, and the Ugly
Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115%
