Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts. Dianna Huff on September 26, 2016 For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due … Continue reading 3 tips for tracking response to industrial tradeshow print ads and landing pages
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics. Matt Nitzberg on September 21, 2016 Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue … Continue reading The high price of inflated marketing metrics
by Matthew MacQuarrie Follow @MattMacQuarrieSeptember 18, 2016 Whether your business is well-established or brand new, it’s always important to be mindful of your position—to look at key indicators of your company’s health, vitality, and potential. Getting a sense of these metrics will help you to move forward in your company, wisely but also confidently. Actually … Continue reading Looking Beyond Fiscal Metrics
by Erika Goldwater Follow @erikawgAugust 29, 2016 Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other … Continue reading 3 Basics For Benchmarking
by Allie VanNest March 3, 2016 Follow @parselyallieMarch 3, 2016 Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what was most impactful in that time period. For many digital publishers, reflecting on the history and evolution of online metrics — including … Continue reading A Closer Look at How Pageviews Have Evolved Over Time
Jacob ShriarOctober 27, 2015 Managers have started to pay more attention to metrics, which is a great thing, but more often than not, they measure vanity metrics. Vanity metrics are metrics that are easily manipulated and don’t necessarily measure anything that matters. This happens often in the software world, where things like pageviews and number … Continue reading The One Metric You Should Obsess Over As An Manager
Scott LambertOctober 8, 2015 When was the last time you conducted a thorough marketing analysis for your business? If your answer is, “I can’t remember,” don’t feel bad. Many business owners deprioritize marketing analyses in the face of more pressing needs. The good news: There’s never a bad time to conduct a detailed marketing analysis … Continue reading 10 Online Marketing Metrics Critical To Your Campaign’s Performance
Colin FongSeptember 7, 2015 A few years ago, Bryan Burkhart, cofounder of flower delivery startup H. Bloom, wrote an article in the NY Times heralding the fact that his company was able to grow to 80 employees without the help of professional recruiters. He highlighted LinkedIn as the key tool that enabled his company to … Continue reading Recruiting Metrics: The Key to Winning New Business
Chloe BasterfieldJune 29, 2015 Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then … Continue reading 5 Underrated Twitter Metrics You Should Be Using
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
