Category Archives: Marketing Technology

ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

Marketing Technology

Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief →

It doesn’t have to be martech to be in a martech stack

Marketing Technology

Asking what is and isn’t martech leads to complex considerations Steve Petersen on March 24, 2021 There’s a current debate brewing about what is martech and what’s not. I’ve argued that with vision, commitment, and orchestration, many tools like project management and collaboration platforms can qualify as martech. However, there’s more to the debate than … Continue reading It doesn’t have to be martech to be in a martech stack →

2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing

Marketing Technology

2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, January 03, 2021 Juniper Research released data Monday that forecasts nearly 2 billion active subscriptions will use on-demand video services in 2025 — up 65% compared with 2020. Driving the growth are traditional broadcasters that increasingly turn to streaming … Continue reading 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing →

5 Martech Tools to Help Boost Collaboration for Distributed Teams

Marketing Technology

Dina Ely December 9, 2020 In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content & User Experience Social & Relationships Commerce & Sales Data & Management Industry professionals often refer to the programs used to … Continue reading 5 Martech Tools to Help Boost Collaboration for Distributed Teams →

Expert tips to consider before buying a CDP for your martech stack

Marketing Technology

Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack →

A closer look at MarTech role types and T/I-shaped individuals

Marketing Technology

There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals →

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