It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now
Category Archives: Marketing Technology
Replay: MarTech Live explores the many minds of marketing technologists
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot. Kathy Bushman on August 28, 2020 Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that … Continue reading Replay: MarTech Live explores the many minds of marketing technologists
Martech stack documentation is vital, here are some tips to do it right
By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. Steve Petersen on August 25, 2020 It’s important to maintain documentation about a martech stack. Stacks typically have dozens of components used by dozens of people, and keeping track of everything is tough. By maintaining documentation, important details … Continue reading Martech stack documentation is vital, here are some tips to do it right
Martech training options expand under COVID
Digital training assumes new urgency as the workforce is re-imagined under COVID. Rodric Bradford on July 21, 2020 On June 30 Microsoft unveiled a new learning platform for Microsoft Teams, adding to the expanding list of software training courses available to a public that is dealing with the worst unemployment numbers in over a generation. … Continue reading Martech training options expand under COVID
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Pamela Parker on June 11, 2020 Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at … Continue reading Martech Spotlight: How Kenshoo does digital commerce ad management
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers
Training, support duties stand out in marketing technologists’ list of responsibilities
MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities
2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020 It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Martech teams devote most of their time to automation, campaign management tools
MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools
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