by Andrew Gazdecki July 19, 2016 Follow @biznessappsJuly 19, 2016 The Information Age has made it easy to get ahold of almost anything you could want to know, but it’s created a problem for people who want to be heard. How do you make your content discoverable in an ever-deepening sea of information? Social Bookmarking … Continue reading 50+ Ways to Spread Your Word on the Internet
by Conrado Langer July 16, 2016July 16, 2016 When a business is struggling to acquire new clients or increase profits, creativity and innovation are the best tools to create a new reality. More accurately, in Nintendo’s case, an augmented reality. On July 6th, the videogame giant launched Pokémon GO and took the lead of the … Continue reading How Pokémon GO Is Influencing Marketing For Local Business
by Dev Tandon July 14, 2016 Follow @thekinigroupJuly 14, 2016 Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have more left over in your pocket. If only it were that simple. Pricing strategy has gotten so complicated that enterprise-level businesses have hundreds of professionals … Continue reading 7 Fundamental Rules of a Profitable Pricing Strategy
by Gina Botti June 27, 2016June 27, 2016 Email marketing remains one of the most important marketing tools for businesses. Yes, there are other effective marketing channels such as paid search, display, social, and even blogs. But of all these channels, email offers one of the highest returns. In fact, the DMA estimates that email … Continue reading The 3 C’s Behind A Successful Email Marketing Strategy
by Laura Donovan June 20, 2016 Follow @thewordproJune 20, 2016 People spend 3 times longer watching live video versus pre-recorded/non-live The number of videos posted per person in the US increased by 94% Videos have a 135% greater reach on average compared to photos Branded videos have a 148% greater organic reach than photos Facebook … Continue reading Why You Need To Incorporate Facebook Live Video Into Your Marketing Strategy
by Roee Ganot June 19, 2016 Follow @RoeeGanotJune 19, 2016 The right market analysis is critical to the success of your brand. Your market analysis should look at what keywords your target audience is searching for, who your competitors are, what your competitors are doing, and even what other people should be included in your … Continue reading Best SEO Tools for a Market Analysis Report
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help. Joshua Reynolds on June 1, 2016 As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars … Continue reading Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics. David Rodnitzky on May 31, 2016 “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more … Continue reading Efficiency and arbitrage: two strategies to own performance marketing
by Matt Brennan May 23, 2016 Follow @MattLBrennanMay 23, 2016 Your blog is a valuable asset when it comes to creating value for your customers. It’s a resource they can turn to, in learning more about your industry. These blog marketing strategies can help you maintain this resource while also using your blog to sell … Continue reading 8 Blog Marketing Strategies to Help You Sell
by Cristian Rennella May 8, 2016May 8, 2016 Just do a quick Google search and you’ll find thousands of articles, tutorials and guides on how to obtain the first visits to your online store, including the creation and administration of campaigns using Google Adwords, Facebook, LinkedIn and many other channels. You will also find information … Continue reading 5 Steps to Creating a Profitable Marketing Funnel for Your Online Store
