by Jason Obenhaus Follow @JObenthehausSeptember 18, 2016 The leaves will soon change colors, pumpkin flavored everything will fill the grocery store aisles, and consumers will start thinking about the holidays. With summer almost behind us, it’s important to take inventory of how your digital marketing is stacking up this year to ensure you have a … Continue reading 4 Tips for Your Online Marketing Strategy This Fall
by Craig Bloem Follow @craigbloemAugust 5, 2016 The Pokémon Go app has become a huge sensation in just a few short days. It has more daily active users than Twitter and 2x the engagement of Snapchat. This, however, is not just a game – it is the new go-to marketing tool for small and local … Continue reading How to Promote Your Business on Pokemon Go in 3 Easy Steps
by Anthony BroveroAugust 9, 2016 Facebook hashtags can be a confusing topic for someone first getting into social media marketing. So we rounded up these fine social media experts to help clarify the hashtag’s role with Facebook marketing and what the appropriate uses are for your business. Social Media Experts Weigh In On The Facebook … Continue reading Facebook Hashtags: Where Do They Fit In Your Marketing Strategy?
August 3, 2016 This isn’t 2003, so why are you still marketing like it is? Have you ever received an email that you didn’t ask for? An email that was so obvious an attempt to solicit you, sent to your personal inbox, without your permission? How did that make you feel? A lot of business … Continue reading Market Your Business Like It’s 2016
TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things. Tamar Weinberg on July 27, 2016 TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each … Continue reading TrackMaven Report: What your content says about your social media marketing strategy
by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)
by Rob Marsh July 22, 2016July 22, 2016 Fact: offering customers more choices kills conversion rates. A scientific study proved it. Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas. Researchers have shown it’s true. Fact: if you give potential customers a small gift, you’ll create a debt … Continue reading Can You Trust the “Science” of Optimization?
May 23, 2016 Andy Cockburn In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)
by Tony Zambito July 21, 2016 Follow @tonyzambitoJuly 21, 2016 Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective … Continue reading How Understanding The Goals And Intent Of Buyers Can Transform Marketing
by Jaime Nacach July 21, 2016 Follow @bloominariJuly 21, 2016 Hitting on the right marketing strategy can save you money and time. Instead of skedaddling down one route, only to reverse and backtrack, you’ll tread the likeliest direction and more confidently advertise your business. Let the experts show you how. 1.Create a scientific and systematic … Continue reading The Best 5 Marketing Strategies for Startups: Advice from Experts
