By Martin Brown April 27th, 2016 Today’s marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that’s now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they want – and where you need to reach them. Fortunately, … Continue reading Target The Right Audience To Build Your Business
by Laura Donovan March 7, 2016 Follow @thewordproMarch 7, 2016 Many of our clients are small (to very small) businesses. They call us because they want to reach more potential customers and to keep the ones they have happy. Most of them have very tight budgets. While we believe that even small businesses that want … Continue reading 5 Ways to Solve the Marketing Puzzle
by Stacey Rudolph February 28, 2016February 28, 2016 The Coupon, a marketing gimmick that provides consumers with a rebate or a discount on various products, originated in the early 20th century. Now, it is one of the most important marketing tools and has become ever popular with most online retailers. The world of online shopping … Continue reading Interesting Digital Coupon Marketing Statistics [Infographic]
by Will Kirkpatrick February 26, 2016February 26, 2016 Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound. Even though PPC can be considered slightly interruptive, it’s still permission based. And the reason it’s considered a subset … Continue reading Why You Should Combine Your PPC and Inbound Marketing Strategies
by James Thomas February 26, 2016February 26, 2016 Recently, every employee at Time Inc. received a “culture card.” These business cards feature Time’s mission, vision, strategy and heritage, as well as the “TIME” expected behaviors: Teamwork, Innovate, Motivate, Execute. Why does company culture keep making headlines—especially as it relates to CMOs? According to Egon Zehnder, … Continue reading Why Does Company Culture Matter for Marketers?
by Cent Muruganandam February 16, 2016 Follow @centmuruFebruary 16, 2016 Inbound marketing is definitely the way to go in the digital world. The entry cost to inbound marketing is getting cheaper by the hour and almost negligible. The good news is anyone with great content can start this digital marketing but you certainly need some … Continue reading 21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
by Personal Branding Blog January 29, 2016January 29, 2016 How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content. The need … Continue reading Stand Out on Social Media – Visual Marketing Strategies
Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition
by Justin Wong December 7, 2015 Follow @CurvecommsDecember 7, 2015 The next time you’re writing a marketing plan, think about whether social media should be a part of it. The Benefits Of Social Media Marketing For a long time, social media marketing was something that every business wanted to get in on. Every expert in … Continue reading How Does Social Media Benefit A Comprehensive Marketing Plan?
