Asaf Hartuv — November 13, 2016 Follow @asafhartuv— November 13, 2016 Chatbots are those things you see that pop up on sites asking you if you have questions or need additional help. Sometimes, there is a real person on the other end of that chatbox, but most often, these are bots that are programmed with … Continue reading Why Chatbots are Essential for Businesses
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Scott Heimes on November 3, 2016 Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to … Continue reading Mastering the email ecosystem for effective marketing
by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask. Ginny Marvin on October 27, 2016 Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time, like Slack and Facebook Messenger. Brands jumped in early — order … Continue reading These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more
by Aleh Barysevich Follow @LinkAssistantOctober 15, 2016 In a world where every major social network counts more active users than the largest countries on Earth, it seems obvious that the only way to stay on top or move forward for your business is to join the social media fever. This means using social media platforms … Continue reading What To Consider When Choosing A Social Marketing Platform
The new offerings build on last year’s launch of its Community Cloud template. Barry Levine on September 14, 2016 Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals … Continue reading Salesforce opens up Lightning Bolt portal templates for specific business needs
by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising
by Gord Hotchkiss, Featured Contributor, August 30, 2016 Far be it from me to let a theme go before it has been thoroughly beaten to the ground. This column has hosted a lot of speculation on the future of advertising and media buying — and today, I’ll continue with that theme. First, let’s return to … Continue reading The Rise Of The Audience Marketplace
Do you know which kind of analytics to use, and when? Columnist Alan K’necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful. Alan K’necht on August 18, 2016 The marketing world gets more complex daily as more and more data and types of … Continue reading How to find the right analytics for the right marketing job
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016 In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies
