Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016 Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads
Deep-linking company says the new products are the most complete solutions for those paths. Barry Levine on August 23, 2016 Deep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from … Continue reading Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app
by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It?
by Michael Peggs Follow @MichaelPeggsAugust 16, 2016 You no longer have to be a coding expert to build a killer website. There are so many comprehensive and inexpensive resources available that will guide through the process of constructing the perfect platform for your blog or business. However, you still must make the important decision of … Continue reading Which is Better, Wix or Weebly?
by Tobi Elkin, Staff Writer @tobielkin, July 27, 2016 About 90% of what people do on a mobile device occurs in-app, vs. 10% via the mobile Web. One of the most exciting areas of in-app advertising is working with native advertising on mobile devices. Jun Group is in the business of getting consumers to engage … Continue reading Native In-App Placements And Rewarded Video Play Well In Native Space
by Patrick Hopf July 26, 2016 Follow @SourceKnowledgeJuly 26, 2016 These days, most marketers understand the value of attribution as it relates to measuring campaign results. However, today’s attribution models vary widely in terms of sophistication and effectiveness. Last-click attribution – in which all credit is given to the last click on the path to … Continue reading Why You Shouldn’t Be Using Last-Click Attribution [Infographic]
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Barry Levine on July 12, 2016 Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, … Continue reading Simply Measured offers “first social measurement API” for marketers
by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy. Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House
by Lauren Frye July 10, 2016July 10, 2016 Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. This molecular configuration shows the powerful complexities of touchpoint … Continue reading Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
