A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique personality and method of doing things. What happens if you try to “choose” your brand? You start breaking your marketing. Understand that your marketing might … Continue reading Incongruous Branding: A Hidden Threat to Your Reputation
Data is a critical part of any effective sales and marketing strategy. GreenRope helps you organize, track, and utilize your data to help grow your business and provide the best customer experience to all of your leads and clients. However, data is only useful to you once all the information you have collected is organized properly. … Continue reading Before the Import: How to Organize Your Data
You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a … Continue reading One Change That Dramatically Improved B2B Marketing Results
Authentic marketing and dealing with audience perception Overview In an online world where you can watch secrets unravel with just a click of the mouse, transparency – especially transparency in business – is integral. It’s no surprise then that the linchpin of successful content marketing is authenticity. To gain trust, brands need to consider what … Continue reading Authentic Marketing and Dealing With Audience Perception
If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. Liquor stores sell bacon-infused vodka. Bacon-flavored bubble gum exists. Bacon-scented air fresheners, too. (Yes, that last one is real.) There is even a Wikipedia entry titled “Bacon mania,” examining the rise … Continue reading How Bacon Can Improve Your Marketing
The day to day in any agency can be a crazy to and fro experience. Whether it’s meetings or things that need to get done, the focus on productivity, multiple clients, multiple projects and other responsibilities makes it hard to keep track of what direction everyone is heading in on any given day. Every detail … Continue reading Agile Marketing in Marketing Technology
Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found … Continue reading Do You Need to Recombobulate Your B2B Marketing?
Every business can use more leads, and business owners are constantly searching for new ways to increase the number of leads that their website generates. There are two things that will help increase leads. The first is to increase website traffic, and the second is to increase conversion rates. This sounds great (and completely logical), … Continue reading You Want More Leads – So Use These 9 Tips Now
When you think of GPS, the first thought that most likely comes to mind is a tool that provides directions to where you want to go. With this type of capability embedded in every mobile phone, and with a mobile adoption rate nearing 80%, almost everyone on the planet has a hand-held GPS device. As … Continue reading Location-Based Marketing- A Win-Win For Customers & Retailers
Inbound marketing is like saving for retirement. It requires a plan with goals, targeted effort and most important, time. And like saving for retirement, the earlier you start the better. Inbound marketing doesn’t happen overnight. Fortunately, the work performed now, in two weeks, two months and even a year from now will continue to pay … Continue reading Inbound Marketing Doesn’t Happen Overnight
