I love it when heavyweights in any industry do a little sparring. In this case HubSpot’s CEO, Brian Halligan, and Joe Pullizi, Founder of the Content Marketing Institute, went toe-to-toe in Marcus Sheridan’s recent interview post with Halligan. The subject, the differences (and similarities) between content marketing and inbound marketing. Don’t get me wrong, I … Continue reading Content Marketing vs Inbound Marketing: An Epic Bout?
It’s hard to deny the widespread appeal of social media phenomenon Pinterest. With 53 million users in the U.S. alone and climbing, Pinterest has established itself as the place to post, find and share ideas. Though Pinterest is certainly a large company, small business owners can learn some marketing lessons from the social media giant. … Continue reading 3 Small Business Marketing Lessons Learned from Pinterest
You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact. Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute … Continue reading Lead Generation Tips – Perception VS Technical Facts
1. Create Useful & Unique Content Yes we’ve all heard content is king. We all know how important it is. So why aren’t you creating it? It’s so important that it should be a priority so the “I don’t have time” excuse doesn’t cut it. (For more on how to speed up content creation real … Continue reading The Easy 8 Step Marketing Strategy For Your Business Blog
I’m reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I’m looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year’s Tahoe summit — smoky, courtesy of massive wildfires several hours away — would have … Continue reading Are Your Customers Starting To Hide From You?
Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing … Continue reading What The Google Adwords Preview Tool Can Do For You
When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I’ve heard is that it can be like drinking water from a fire hose. If Peter Griffin’s experience is any indication of how this would go outside of the world of animation, the results aren’t pretty … Continue reading 7 Steps To Start A Realistic Google Display Network Campaign
What Is Content Marketing? One of the best marketing strategies revolves around publishing content. Understanding what Content Marketing and creating a tactic around it can help spread your brand to a new audience, increase conversion rates and distance yourself from the competition. But, what exactly is content Marketing? How Does Producing Original Online Content Help … Continue reading What is Content Marketing and How It Can Help You
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
The way to get your target clients into giving you a good impression is to let them know that you make things happen as well as provide solutions to problems. You need to convey in your message that you can be relied upon. You have to let them know that you can provide them and … Continue reading Writing an Effective Marketing Message
