Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
Category Archives: Marketing Guide
Use Human Data to Provide True B2B Personalization
An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual preferences, rather than continuing with irrelevant “spray and pray” marketing blasts. It’s this new way of thinking that’s unlocking the true potential of human data. A SHIFT … Continue reading Use Human Data to Provide True B2B Personalization
The Best Tools To Distribute Your Content Online
Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content online. … Continue reading The Best Tools To Distribute Your Content Online
Why Authority Marketing Will Replace Reputation Management
In today’s business world, maintaining a good reputation is crucial for success. Moreover, thanks to the presence of social media and the speed in which news makes its rounds, ensuring your company maintains a good reputation is more difficult now than ever before. In the past, businesses relied primarily on word-of-mouth to form their reputation. … Continue reading Why Authority Marketing Will Replace Reputation Management
Bank On Your Brand: How To Use Or Abuse Your Greatest Asset
Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required to actually create this balance. Such is the case with marketing. Great marketing doesn’t happen overnight, and it’s not something you can check off as accomplished. … Continue reading Bank On Your Brand: How To Use Or Abuse Your Greatest Asset
Finding the Right Target Audience for your Marketing Campaign
Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming for a marketing campaign, we tend to run on gut instinct and our past experience as to who the intended target customer is. According … Continue reading Finding the Right Target Audience for your Marketing Campaign
Use Porter’s Five Forces to Widen Your View on Competitive Forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or profitability. But it’s vital for businesses to take a step back and decide what’s really influencing their position in the market. Porter’s Five Forces is … Continue reading Use Porter’s Five Forces to Widen Your View on Competitive Forces
Psychology of Color: How Color Affects Brand Perception
The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside competition. When designing a logo, it is necessary to consider the effect of color choice on human emotions. Jessica Ridgeway is a … Continue reading Psychology of Color: How Color Affects Brand Perception
Learning to Understand and Delight Your Most Important Marketing Asset
“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads in the … Continue reading Learning to Understand and Delight Your Most Important Marketing Asset
Your Guide To Building A Successful Content Marketing Strategy
Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives … Continue reading Your Guide To Building A Successful Content Marketing Strategy
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