By Amy Neeley, Published October 16, 2014 Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be … Continue reading Holiday Email Marketing Made Easy: 9 Emails You Can Use
By Peter Levitan, Published October 15, 2014 I recently attended and spoke at HubSpot’s enormous Inbound 2014 conference. The conference had over 10,000 attendees, which must have made it one of the largest, if not the largest, marketing conferences of its kind. Clearly, people are interested in inbound marketing. Here are my two favorite moments. … Continue reading How To Use Funny, Smart and Nice To Grow Your Business
By Jess DelBalzo, Published October 15, 2014 Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential rate, and even the best marketers can’t afford to rest on their laurels for too long before launching something fresh. Below we offer up … Continue reading 5 Signs Your Marketing Needs An Upgrade
João-Pierre S. Ruth Oct 15, 2014 Reaching tastemakers who can sway the masses is one way to win the marketing game. Influenster in New York developed software that links brands to well-connected folks who can talk up products and services to the public. On Wednesday, the company rolled out the newest version of its … Continue reading Influenster Has Its Eyes on Amazon’s Crown for Product Reviews
By Camilla Bradley, Published October 14, 2014 Have the words ‘Content Marketing’ been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When I talk about Content Marketing I simply mean creating the best content you can to service your customers … Continue reading Understanding the Future of Content Marketing
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
By Ginger Shimp, Published October 14, 2014 My son is an only child and when he was five or six years old, we would arrange playdates with other kids so that he wouldn’t be lonely. These playdates were so important to him that he would studiously prepare. Not only would he line up the toys … Continue reading Marketing Strategies Need Honesty To Succeed
By Jonathan Long, Published October 12, 2014 When you want to increase your company’s leads online there are several lead generation methods that you can attempt. There are several different ways to create a buzz for your company and generate leads, but it isn’t easy to predict what is going to work and what isn’t … Continue reading Increase Your Company’s Leads Online Now Using These 5 Tips
Want to take advantage of a growing mobile audience this holiday season? It’s not too late. Columnist Brent Hieggelke shares his advice. Brent Hieggelke on October 10, 2014 With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s … Continue reading 6 Mobile Innovations Retailers Have Time To Adopt For The Holidays
By Autom Tagsa, Published October 10, 2014 From a user’s perspective, beta tests can be quite fun, exhilarating and fulfilling. While I’ve had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing … Continue reading Testing a Social App Kicks My Marketing Up a Notch
