Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more … Continue reading 26 Reasons Digital Marketing Matters To The C-Suite
Image credit: quartsoft.com Start up a online business if you are looking for a low risk way to venture into a profitable niche market. A small start up online business is easier to manage and it gives an entrepreneur more room for expansion when they are ready to hurdle bigger challenges. However, no matter how … Continue reading Start Up Guide to Successful Online Business
Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along? Rachel Balik on October 17, 2014 When you bump into a member of your sales team at the coffee machine, you probably manage to have civil conversations about safe topics like the weather, sports teams and just … Continue reading 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
October is a frightening month – from ending on Halloween, to marking the beginning of Q4, it’s 31 days of pure terror. Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. It can often feel … Continue reading Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
By Avi Kaye, Published October 19, 2014 So far we’ve covered how to write persuasive copy for your landing page, how you can personalize the content people see, and even how to improve your PPC campaigns with appropriate landing pages. So now you know how to build the most awesome landing pages. You know what … Continue reading 7 Design Resources for Creating Awesome Landing Pages
By Steve Groller, Published October 18, 2014 Smaller ad agencies have a big problem on their hands, namely something I like to call “customers-not-knowing-you-exist.” These agencies have teams of bright-eyed, bushy-tailed innovators, real innovators who’ll shred the proverbial “box” to pieces and put it back together before they’d ever just “think outside” it. These agencies … Continue reading The Agency Guide to Video Marketing
By Ivana Taylor, Published October 17, 2014 Some people are sticklers for eating local or organic, I happen to be a stickler for BUYING local and supporting the other small businesses in my town. As I was running errands around town, I noticed that a lot of my shopping compatriots were WOMEN. Let’s see, I … Continue reading How To Market To Women
By Amanda Pensack, Published October 17, 2014 Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to … Continue reading 3 Ways to Craft an Effective Marketing Strategy for Your Business
By Larry Kim, Published October 17, 2014 I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue … Continue reading 6 Lead Generation Strategies From Fast-Growing Startups
By Ian Dainty, Published October 16, 2014 I wanted to talk to you today about something that is very dear to my heart and hopefully dear to your heart too. Background First of all, I am Canadian, and much of what I say here is about Canadian companies, but I know this struggle also applies … Continue reading Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher
