By Aurelie Chazal, Published October 9, 2014 What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos From Shoes to Customers, the Zappos’ fairytale: Once upon a … Continue reading Building A Customer Centric Strategy. A “Show, Don’t Tell” Approach!
New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
By Annie Zelm, Published October 8, 2014 You’ve been blogging, emailing and converting website visitors to leads for months now, and you get the sense your potential clients are more engaged. People are commenting on your posts. Maybe a few have even mentioned they read something you recently published. You’re delighted—until you realize you still … Continue reading Proving Your Worth: What Content Marketing KPIs Matter Most?
By Ivan Serrano, Published October 8, 2014 With the content world all abuzz about different content amplification strategies, our guest contributor and tech writer Ivan Serrano discusses how to rise above in this highly competitive scene. You’ve probably heard people recite “content is king” over and over again that the phrase is embedded … Continue reading How Much Of Your Marketing Strategy Do You Dedicate To Content Amplification?
By Trent Dyrsmid, Published October 7, 2014 In this post, I will provide a comprehensive inbound marketing audit for Etherios. This example is full of details and examples of the right and wrong ways to do things. I have also shared a number of the tools that I used to do my analysis. Before we … Continue reading What You Can Learn from Etherios’ Inbound Marketing Strategy
Folks, there is a crispness in the air that begs to remind me that winter is right around the corner. With the fall comes a great deal of personal planning and responsibility. It’s time to start thinking about the holidays, taking time to catch up with friends I missed over the summer, and ensuring … Continue reading 5 Ways To Nail Seasonality In Your Advertising
Alex Lash Oct 07 2014 Digital health is popular among investors, there’s no doubt. But is it good for us? Products such as fitness wristbands and online wellness coaching are generating buzz, and as a techno-skeptic I often roll my eyes at the trendy accessories and general assumption that life is easier online. Meanwhile, … Continue reading So Far, Little Proof That Digital Health Is Healthy. Does It Matter?
Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing … Continue reading 4 Pillars Of Online Marketing Success
Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results. Daniel Faggella on October 6, 2014 No matter how good your product or service is, the key to a strong business is to attract new customers and keep current customers coming back. Email … Continue reading How To Turn Prospect Priorities Into Email Sales Ammunition
Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have … Continue reading 8 Steps to Optimizing Marketing Automation
