Category Archives: Marketing Guide

The Importance of Landing Pages for Lead Generation

Marketing Guide, Web Management Guidelines

Deborah Anderson November 20, 2014 We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the … Continue reading The Importance of Landing Pages for Lead Generation →

Think Holistically When Determining Your PPC Budget

Ad Campaigns, Marketing Guide

Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget →

Why Customers Represent Your Best Video Marketing Strategy

Marketing Guide

Lee Traupel November 19, 201 “Everybody’s crying mercy, but no one knows the meaning of the word.” In today’s frothy, “get it while you can” world many marketers are not serving small businesses in any meaningful way. Today’s social drenched markets are not easy to navigate, especially for under $ 10M brands with minimal … Continue reading Why Customers Represent Your Best Video Marketing Strategy →

Planning for 2015: Stop Making Stuff to Make Stuff

Marketing Guide

Maribeth Ross November 19, 2014 You know, for marketers, this is a really relaxing time of year, what with the upcoming holidays, temperatures dropping, and year-end revenue numbers to hit. Oh, and all that measurement we need to wrap up to show off our good work in 2014. Oh, right, and there’s that pesky need … Continue reading Planning for 2015: Stop Making Stuff to Make Stuff →

5 Emails Pushing The Boundaries Of HTML & CSS

Marketing Guide

Columnist Andrew King explores some of the most innovatively designed brand emails of 2014. Andrew King on November 19, 2014 I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do … Continue reading 5 Emails Pushing The Boundaries Of HTML & CSS →

Black Friday Retailers Should Get An Early Social Media Jump

Marketing Guide

Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump →

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?

Marketing Guide

Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news. Martin Beck on November 17, 2014 If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for … Continue reading If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? →

A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week

Marketing Guide

By Jeff Beer Kool & The Gang don’t celebrate drunk driving, Land Rover’s new thriller, Nissan’s Alaskan adventure, and more. Just when you thought John Lewis was waddling away with the Christmas ad championship, along comes another British retailer to take things up a tearjerking notch. As the holiday ad pace picks up, … Continue reading A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week →

Value Your Fanbase: Marketing Lessons From Taylor Swift

Marketing Guide

Jeff Korhan November 15, 2014 Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there … Continue reading Value Your Fanbase: Marketing Lessons From Taylor Swift →

Best 2014 Black Friday Ads For Electronics

Marketing Guide

By James Kosur, Published November 13, 2014 If you are hoping to land a deeply discounted HDTV, Beats by Dre headphone, or even an iPad Air 2, you might want to head out on Thanksgiving day and Black Friday. Walmart, Best Buy, Target, and Meijer are offering some of the best in class electronics … Continue reading Best 2014 Black Friday Ads For Electronics →