By Vinaya Naidu, Published November 14, 2014 Advertising, as we know of, is undergoing a massive transformation with the advent of social media. Having discovered a new medium to add to their marketing mix, brands began pushing one-way messages that worked in traditional media, but didn’t quite fit well into the new two-way mode of … Continue reading Digital Storytelling 2.0: How Branded Content Is Coming Of Age
By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!
By Personal Branding Blog, Published November 14, 2014 Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you? Though you may have defined your personal brand earlier on, having … Continue reading Personal Brand Rebrand or Evolution?
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
Now desktop users can see all mentions of a page or personal profile without checking notifications. Martin Beck on November 13, 2014 Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the … Continue reading Google+ Makes It Easier To See Your Mentions
By Matthew Peneycad, Published November 13, 2014 Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results. It’s not likely that I need to sell you on the … Continue reading Key Stats to Inform the Optimization of Mobile Video Consumption
ByBenjamin Romano November 13, 2014 Benjamin Romano Big data is a catchphrase that’s getting stale and almost too broad to be meaningful. But behind the buzzword are some very real technology trends—and they paint a good picture for Seattle. Matt McIlwain, managing director at Madrona Venture Group, the region’s foremost investor in information technology companies, … Continue reading Dissecting the “Dataware” Technology Stack with Madrona’s Matt McIlwain
By Dorien Morin-van Dam, Published November 13, 2014 Marketing Your Services During The Holiday Season You provide a service to other businesses (B2B) or to customers (B2C) and it’s coming upon the holiday season. Quick, tell me, are you marketing? Are you ‘holiday marketing’? Are you taking advantage of the holiday season and the spirit … Continue reading Fresh Holiday Marketing Ideas For The Service Industry
By Liz O’Neill, Published November 12, 2014 The marketing industry is growing up fast. And to stay competitive, marketers are relinquishing traditional methods in favor of innovative new tools and strategies, many of which use an unbelievable amount of behavioral data to prioritize the customer experience like never before. These top 3 digital marketing trends … Continue reading 3 Digital Marketing Trends That Will Make You Feel Like A Jetson
By Vlad Bodi, Published November 12, 2014 It’s no secret that once you’ve succeeded in one market, opening new markets does not simply mean replicating the model you’ve perfected for your current business. Expanding in new markets is expensive, therefore before investing time and money it is important to consider the options. Over the past years your … Continue reading Could Inbound Marketing Support You In New Market Expansion?
