Category Archives: Marketing Guide

The Marketing Analytics Practice Is Evolving: How Can You Adapt?

Marketing Guide

As the digital marketing industry matures, marketing analysts may find themselves at a crossroads. Columnist Kohki Yamaguchi discusses what lies ahead for those in this position. Kohki Yamaguchi on December 23, 2014   As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant … Continue reading The Marketing Analytics Practice Is Evolving: How Can You Adapt? →

Video RTB Misses The Mark Over Half The Time

Marketing Guide

Clearstream study finds 63 of video impressions won in November did not meet advertiser criteria. Ginny Marvin on December 23, 2014   Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in the impressions advertisers think they’re buying and the impression that actually gets served. … Continue reading Video RTB Misses The Mark Over Half The Time →

8 Reasons Why Loyalty Programs Are Imperative For Marketers

Marketing Guide

If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014   Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers →

7 Challenges Facing Google With The Rise Of Native Mobile Advertising

Marketing Guide

Can Google’s search and display businesses compete as native in-stream advertising takes hold on mobile? Ginny Marvin on December 22, 2014 Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to … Continue reading 7 Challenges Facing Google With The Rise Of Native Mobile Advertising →

In PR Tailspin, Sony Hires Real-Life Olivia Pope

Marketing Guide

Judy Smith’s list of Scandal-esque clients include Monica Lewsinky, NFL quarterback Michael Vick, and the World Health Organization. By Chris Gayomali Sony Entertainment is still reeling from cyber-attacks that leaked hundreds of gigabytes of private emails and other internal documents for the public to comb through. Now to deal with its PR nightmare, The Hollywood … Continue reading In PR Tailspin, Sony Hires Real-Life Olivia Pope →

The Opposite Of Omni-Channel: Target’s Ecommerce And Customer Service Failure

Customer Relationship Managemnet, Marketing Guide

Gap between CMO rhetoric and actual consumer experience on full display. Greg Sterling on December 22, 2014 One of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the … Continue reading The Opposite Of Omni-Channel: Target’s Ecommerce And Customer Service Failure →

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