Your Etsy shop is cute and all, but Taylor Swift is coming for you. By John Paul Titlow February 6, 2015 If you’re thinking of DIY’ing up some cute Taylor Swift-themed gift ideas for your Etsy shop, you might want to pump your brakes. The pop star turned intellectual property warrior may still be awaiting … Continue reading On A Trademark Rampage, Taylor Swift Targets Etsy Sellers
CEO Dick Costolo, in the investor hot seat, makes a case for the social network’s growing momentum. By Ainsley O’Connell February 5, 2015 Twitter CEO Dick Costolo was full of renewed brio today as he reported the company’s fourth quarter and end-of-year 2014 earnings. “We closed out the year with our business advancing at a … Continue reading Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth
Amy PerryFebruary 5, 2015 The year 2015 began just a few short weeks ago, and now is as good a time as any to prioritize your main goals for the year, or as it’s often referred, to make resolutions. Resolutions don’t always have to be drastic; they should be attainable. Start by evaluating your business’ … Continue reading New Year, New Goals: Making The Right Resolutions For Your Small Business
Michael Davidson For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting more aggressive and is making a big play in mobile marketing with new software that companies, agencies, and marketers can use to target … Continue reading Fiksu Makes Move to Expand in Mobile Marketing
Bay’s departure has us already speculating—and fantasizing—about who might replace her. By Danielle Sacks January 29, 2015 Today Gap, Inc. announced Rebekka Bay, the designer recruited in 2012 to help reboot the iconic brand, is out of the company. “In evaluating the right leadership structure for the brand” Gap is “eliminating the Creative Director role, … Continue reading Gap Ousts Designer Rebekka Bay
Views, properties and accounts can be recovered up to 35 days after being deleted. Amy Gesenhues on January 27, 2015 Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to the announcement, deleted views, properties and accounts will be saved … Continue reading Google Analytics New “Trash Can” Feature Saves Deleted Data
The fast-growing ride-sharing company made a slew of announcements today, including a new hire and branding initiative. By Evie Nagy January 27, 2015 After a year of reported five-fold growth in revenue and ridership, Lyft today announced a number of metrics and milestones as well as initiatives for 2015. According to cofounder and CEO Logan … Continue reading Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign
João-Pierre S. Ruth With more businesses trying to connect to customers through their mobile phones, via apps and the Web, company information must not only be up-to-date, it needs to be local. That is where Howard Lerman, CEO and co-founder of New York-based Yext, sees his company continuing to grow—even as the race to capture … Continue reading Howard Lerman, CEO of Yext, Talks Location Data, Big Data, & Beacons
If not the world, as originally intended, CrowdTangle has at least changed your Facebook feed. By Sarah Kessler January 23, 2015 When CrowdTangle’s founders started it in 2011, they saw it as a tool for changing the world. Originally the app, which won funding from the Knight Foundation, organized activism on Facebook by merging pages, … Continue reading The Secret Tool That Upworthy, BuzzFeed, and Everyone Else Is Using To Win Facebook
Ivana TaylorJanuary 23, 2015 You’re leaving money on the table and you know it! And yet, you have customers that are consistently complaining about your prices. There is a science to pricing. And the first law of pricing is that if your customers are complaining about your price, they have no idea why they should … Continue reading Are You Following These Powerful Laws of Pricing?
