Don’t ignore your shortcomings. Columnist Matt Umbro says if you want to succeed in digital marketing, you need to recognize where you excel and where you need help. Matt Umbro on June 2, 2016 One of the most common sentiments we hear as digital marketers is “Always be learning.” It’s a necessary mentality, as … Continue reading Know your digital marketing strengths, but more importantly, acknowledge your weaknesses
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. Todd Saunders on June 2, 2016 You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s … Continue reading 3 Google AdWords hacks to drive high-quality leads
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve. Lewis Gersh on May 27, 2016 The ability to spot an opening to transform an industry and innovate ahead of the pack is … Continue reading What marketers need to know about the rate of technology obsolescence
by Jillian Wood May 27, 2016May 27, 2016 Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. Engaging with finance professionals is challenging when you consider that they can fall into one of two … Continue reading A No-Fuss Approach For Engaging Finance Advocates
by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
Three different marketers, three unique paths to success No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers – no … Continue reading Realize your definition of success: an eBook for today’s marketers
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. Joy Hawkins on May 20, 2016 Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included … Continue reading Got spam? Google My Business doesn’t care.
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value. Daniel Faggella on May 19, 2016 Email marketing has been tested and proven to garner the highest return on investment of any medium on the … Continue reading How to increase sales through broadcast messaging
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. Barry Levine on May 19, 2016 Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment. The addition by the … Continue reading Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
by Jeff Bullas May 14, 2016May 14, 2016 There was no turning back. They had little food, disease was taking its toll and the instructions he had been handed were clear. It was a point of no return. Hernan Cortez was on the shores of the Atlantic. He gave the order “Burn the boats“. The … Continue reading 6 Surprising Ways for Growth Hacking Your Digital Startup to Success
