How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities. Peter Isaacson on June 16, 2016 We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information … Continue reading How B2B marketers can win the battle for attention
With the martech landscape hitting the 3,500 mark, it’s easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Erik Matlick on June 16, 2016 Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been … Continue reading 4 reasons to love the Marketing Technology Landscape supergraphic
Eight tips for getting the most from a modest PPC budget 14 Jun 16 | Pauline Jakober Has this ever happened to you? You acquire a new PPC account that’s in a notoriously expensive sector to advertise in. You have plans. Big plans and you’re going to “wow” the new team with grand ideas while … Continue reading 8 Tips For Paid-Search Campaigns On Modest Budgets
by Bonnie Harris June 14, 2016 Follow @waxgirl333June 14, 2016 Defining marketing intuition and why it’s so important for your marketing strategy If you’ve read my work or heard me speak, you know that data and I are not always on the best of terms. I’ve had too many experiences where data led me in … Continue reading Using Marketing Intuition as a Strategy
by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. Brett Middleton on June 10, 2016 Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types … Continue reading Broad match: What is it good for?
Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model. James Collins on June 10, 2016 Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate, direct mail, email and so on … Continue reading Attribution, one step at a time
by Cory Treffiletti, , Featured Contributor, (09 June, 2016) Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or Snapchat, I would be pretty stoked by what I read! These platforms are growing rapidly, and what … Continue reading A Picture Is Worth A Thousand Words (& Clicks)
What you need to know about SEO tools Digital Marketing Depot on June 6, 2016 Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and … Continue reading Enterprise SEO Platforms Marketer’s Guide — Updated for 2016
by Jessica Edmondson June 5, 2016 Follow @ContentMktg2June 5, 2016 Why FinTech companies need a scalable referral marketing program It’s no secret that business in general is changing fast for the financial industry and FinTech (financial technology) is no exception. While FinTech companies (like Lending Club, CommonBond and Kabbage) originally focused on stealing small and … Continue reading How FinTech Lenders Can Disrupt The Banking Disruptors With Referral Marketing
