by Andrew Tate May 13, 2016May 13, 2016 It’s natural for companies to think about acquisition when they think about growth. Certainly in recent years, with capital readily available, growth strategies have revolved around increasing market share at all costs. Working out how to monetize these customers came later. But acquiring new customers is expensive. … Continue reading The Economics of the Upsell
by Matthew MacQuarrie May 5, 2016 Follow @MattMacQuarrieMay 5, 2016 We live in a golden age of marketing transparency. The sheer number of ways to connect with people—including both current and potential customers—has exploded. With it, the amount of analytic data that’s available has grown exponentially. If you are looking for reports that show how … Continue reading The Only Two Numbers You Need
by David Baker, , Op-Ed Contributor, May 4, 2016 Like the teen generations that came before them, today’s teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the same time, the world these digital natives live in changes rapidly, shaping them into a new generation. … Continue reading Targeting Digital Teens (Generation Z)
by Ashley Perssico May 4, 2016May 4, 2016 I love my mom. She has made sacrifices for me and provided me with a life full of opportunities that I could never fully thank her for. But this weekend I’ll try to do just that. This Sunday, May 8, is Mother’s Day. Procrastinating shoppers, like me, … Continue reading Your Guide to The Business of Mother’s Day [Infographic]
by Matthew McKenzie April 19, 2016April 19, 2016 If you’re a marketer, it’s a safe bet that doing a content audit is not your idea of a good time. Don’t feel too bad about this; unless your perfect Friday night involves a root canal and a few dozen paper cuts, I don’t expect you to … Continue reading Working Hard or Hardly Working? 4 Warning Signs Your Content Audit Process Isn’t Pulling Its Weight
by Caleb Cousens April 18, 2016 Follow @CalebCousensApril 18, 2016 Ever been on social media, or reading an article when an acronym crosses your path that you don’t know? Frustrating isn’t it? And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of … Continue reading 149 Marketing Acronyms that Every Online Marketer Needs to Know
by Wendy Marx April 19, 2016 Follow @wendymarxApril 19, 2016 No matter how awesome your startup, you’re facing a daunting task — getting exposure. The right combination of perfect timing, customer demand, and knockout marketing for startups is hard enough to come by. Getting known can be tough enough for an existing business. But when … Continue reading Marketing for Startups: 10 Tips to Get Killer Exposure
by Pete Campbell April 15, 2016 Follow @https://twitter.com/petecampbellApril 15, 2016 Digital marketing can be a peculiar beast. While many marketers come from creative and arts backgrounds, once they head into online territory there’s a wealth of technical “stuff” to get to grips with which may have never appeared on their radar before, from analytics to … Continue reading How Switching To HTTP/2 Can Boost Your Marketing
If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016 Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices
by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement
