Chris Christoff — January 9, 2020 Valentine’s Day is right around the corner, and as such, businesses are preparing their campaigns to reach their marketing goals. Holidays are the perfect time to market to your audience because people are willing to spend money and listen to brands more intently. According to the National Retail Federation, … Continue reading How to Run a Successful Valentine’s Day Marketing Campaign
The annual report provides detailed email marketing insights spanning 20 industries. Jennifer Cannon on January 2, 2020 Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — … Continue reading Campaign Monitor publishes global email benchmark report
Young Entrepreneur Council — October 15, 2019 Follow @YEC A Kickstarter campaign is a great way to raise much-needed funds for a project or business — if you take the right approach. To help you get the maximum amount of return for your effort, members of Young Entrepreneur Council answered the following question: What is … Continue reading 12 Essential Things to Know About Launching a Kickstarter Campaign
How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness
With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Ben Gibson on March 6, 2019 Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make … Continue reading Why developers should play a big role in your next marketing campaign
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018 We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point. Heather Cooan on November 16, 2018 Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. … Continue reading Unlock multi-touch attribution with CRM campaign tracking
Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation
When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018 Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all
Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success
