Category Archives: Marketing Campaigns

Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook

Christopher Moore — September 14, 2018 Follow @cjmoore — September 14, 2018 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is … Continue reading Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook →

How to Build a Killer Campaign That Really Works

Marketing Campaigns

Darnelle O’Brien — August 17, 2018 Follow @thekissagency — August 17, 2018 Free-Photos / Pixabay Creating the perfect campaign for your brand, all starts with the right planning. While campaigns can be short term, you must keep the long-term marketing and brand strategy in mind, so you ensure your campaign activity will always align with … Continue reading How to Build a Killer Campaign That Really Works →

Here’s how to use custom intent audiences in your GDN campaigns

Marketing Campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018 Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns →

Smart Campaigns To Get Small And Local Businesses On Board

Marketing Campaigns

Smart Campaigns To Get Small And Local Businesses On Board by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2018 Finally, there is an online advertising platform specifically designed to support small and local businesses that are looking to run search and other types of ads online. Google launched Smart Campaigns on Wednesday under the new … Continue reading Smart Campaigns To Get Small And Local Businesses On Board →

How to Budget Online vs. Offline Marketing

Marketing Campaigns

Elise Dopson — May 24, 2018 Follow @elisedopson — May 24, 2018 Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm. In fact, 28% … Continue reading How to Budget Online vs. Offline Marketing →

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Marketing Campaigns

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign →

11 Things You Can Do to Better Prepare for Your Next Large-Scale Launch

Marketing Campaigns

Young Entrepreneur Council — April 12, 2018 Follow @YEC — April 12, 2018 What’s one thing you can do to prepare for a big product release? 1. Build a Community Building a community around your company is an incredibly powerful resource. It takes a lot of time and work to build up. For product releases, … Continue reading 11 Things You Can Do to Better Prepare for Your Next Large-Scale Launch →

Eggcellent Email Inspirations for Easter Campaigns

Marketing Campaigns

Kevin George — March 16, 2018 Follow @imkevin_monk — March 16, 2018 Easter is fast approaching and it’s time to drown in the celebrations. Your subscribers are getting ready for decorating Easter baskets, painting eggs, and egg hunting. But have you created an email marketing campaign to make this Easter celebration exceptional for you and … Continue reading Eggcellent Email Inspirations for Easter Campaigns →

It’s 2018. Are your Google Shopping campaigns ready?

Marketing Campaigns

Key ways to audit your campaigns so you can completely eclipse your 2017 Google Shopping performance. What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed … Continue reading It’s 2018. Are your Google Shopping campaigns ready? →

Why You Should Treat Your Next Online Marketing Campaign Like Tinder

Marketing Campaigns

Sandra Chung — November 8, 2017 — November 8, 2017 Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing … Continue reading Why You Should Treat Your Next Online Marketing Campaign Like Tinder →