Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. Lisa Peyton on August 3, 2022 This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. … Continue reading The top 10 immersive campaigns to learn from
VidMob Introduces Platform To Analyze The Creative’s Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2022 Marketers have become more concerned about how they will drive performance as the ad industry moves toward the deprecation of cookies. Vidmob, a managed service for intelligent creative, plans to announce a software as a service (SaaS) platform … Continue reading VidMob Introduces Platform To Analyze The Creative’s Performance
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times. Chris Wood on May 24, 2022 Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s … Continue reading Marketing budgets climb in 2022
Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max
Erin Hynes December 9, 2021 Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you meet your lower-funnel conversion goals, while also nurturing leads, improving customer engagement, strengthening awareness in the upper funnel, and building customer loyalty. Read on to learn what retargeting is, and essential … Continue reading 5 Essential Retargeting Campaign Tips
Desiree Johnson November 1, 2021 Every digital marketer knows a thing or two about campaign planning. Digital campaigns are the hallmark of every marketing strategy and can help drive insights that lead you towards a specific goal whether that’s a new product or service offering. Creating a digital marketing campaign is no small feat whether … Continue reading 5 Campaign Planning Fails That Give Us Goosebumps
Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Jibran Qureshi — May 26, 2020 As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: “What value will it add for the business?” Every new campaign for a marketeer brings with it uncertainty and risk, but knowing when and how to measure the results of their … Continue reading The Real Value of ROI for Marketing Campaigns
Laura Donovan — April 17, 2020 geralt / Pixabay Even if your business is not essential and is currently shut down, if you plan to open once the quarantine has ended you need to keep your marketing strategy in place, in addition to boosting your online campaigns. Businesses that continue with their marketing efforts and … Continue reading Don’t Quarantine Your Campaigns
Corie Stark — March 13, 2020 Have you ever thought about adding SMS marketing to your inbound strategy, but stopped short due to a lack of campaign ideas? Sure, you could text your contacts with a welcome message, but what comes next? More than you may think! There are several examples of SMS campaigns you … Continue reading Top 8 SMS Marketing Campaign Workflows to Build
