Category Archives: Marketing Campaigns

From campaigns to conversations: The future of email marketing

Marketing Campaigns

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing →

Floor & Decor On How Contractors, Installers Create Strong Campaign Results

Marketing Campaigns

Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan  @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results →

Campaign tracking in GA4: How to ensure your links are properly tagged

Marketing Campaigns

Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers. Alan K’necht on February 1, 2023 By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to … Continue reading Campaign tracking in GA4: How to ensure your links are properly tagged →

In Downbeat Moments, Clever Campaigns Are Irresistible

Marketing Campaigns

In Downbeat Moments, Clever Campaigns Are Irresistible by Sarah Mahoney  @mahoney_sarah, January 3, 2023 Last year wasn’t the cheeriest, and at times, it felt like 300% of my stories for Marketing Daily started with phrases like “With declining sales” or “market turmoil.” Imagine my delight, then, when my Top 10 most-read stories for the year … Continue reading In Downbeat Moments, Clever Campaigns Are Irresistible →

Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences

Marketing Campaigns

Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan  @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberall’s “real guy” and “virtual” character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. “Bric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences →

VidMob Introduces Platform To Analyze The Creative’s Performance

Marketing Campaigns

VidMob Introduces Platform To Analyze The Creative’s Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2022 Marketers have become more concerned about how they will drive performance as the ad industry moves toward the deprecation of cookies. Vidmob, a managed service for intelligent creative, plans to announce a software as a service (SaaS) platform … Continue reading VidMob Introduces Platform To Analyze The Creative’s Performance →

Smart Shopping, Local Campaigns Will Transition To Performance Max

Marketing Campaigns

Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan  @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max →

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