Nick Leffler — January 12, 2018 Follow @exprance — January 12, 2018 Growing a business from nothing is one of the biggest challenges of a lifetime. That’s why so few businesses actually succeed past their first year. When you’re just starting out, nobody knows you. It’s your job to change this. Quora marketing is a … Continue reading Quora Marketing: Use It To Connect With People & Market Your Business
Check For A Heartbeat In Your Marketing Automation Platform by Scott Rabschnuk , Columnist, January 4, 2018 At a recent digital healthcare conference I attended, many speakers highlighted marketing automation as a wonder drug for effective digital marketing in healthcare, particularly in driving new patient acquisition. A technology-fueled approach can pull prospects into the marketing … Continue reading Check For A Heartbeat In Your Marketing Automation Platform
Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation
Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert
Pankaj Narang — November 1, 2017 — November 1, 2017 Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. When it comes to analyzing and understanding the efforts of your Twitter marketing strategy, there is a lot you need to know. There are plenty of twitter … Continue reading A Complete Guide To Twitter Analytics For Marketers
Nick Patel — September 6, 2017 Follow @NickMarcom — September 6, 2017 Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, … Continue reading Why Your Pop-Up Is Missing The Mark (And How You Can Fix It?)
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition. Ben Jacobson on August 29, 2017 at 3:02 pm Automation helps companies save time, scale faster and reduce the damage caused by human … Continue reading 5 tools to take your marketing automation to the next level
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Mary Wallace on July 28, 2017 I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the … Continue reading LEGO logic rocks marketing automation
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Mary Wallace on June 22, 2017 Let me get this out of the way: I’m a technology geek and a marketing aficionado. … Continue reading Confessions of a marketing automation addict
Joseph Riddle — May 28, 2017 Follow @josephriddle13— May 28, 2017 Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a role heading up web analytics for a Fortune 500 company…and finds himself in the midst of chaos. The business wants to know how their … Continue reading Changing the Business of Relying on Marketing Analytics
