Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation
Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert
Pankaj Narang — November 1, 2017 — November 1, 2017 Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. When it comes to analyzing and understanding the efforts of your Twitter marketing strategy, there is a lot you need to know. There are plenty of twitter … Continue reading A Complete Guide To Twitter Analytics For Marketers
Nick Patel — September 6, 2017 Follow @NickMarcom — September 6, 2017 Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, … Continue reading Why Your Pop-Up Is Missing The Mark (And How You Can Fix It?)
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition. Ben Jacobson on August 29, 2017 at 3:02 pm Automation helps companies save time, scale faster and reduce the damage caused by human … Continue reading 5 tools to take your marketing automation to the next level
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Mary Wallace on July 28, 2017 I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the … Continue reading LEGO logic rocks marketing automation
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Mary Wallace on June 22, 2017 Let me get this out of the way: I’m a technology geek and a marketing aficionado. … Continue reading Confessions of a marketing automation addict
Joseph Riddle — May 28, 2017 Follow @josephriddle13— May 28, 2017 Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a role heading up web analytics for a Fortune 500 company…and finds himself in the midst of chaos. The business wants to know how their … Continue reading Changing the Business of Relying on Marketing Analytics
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. Josh Aberant on March 15, 2017 The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our technical customers can be daunting — and the stereotypes sometimes run both … Continue reading 4 things developers really wish every marketer understood
