Category Archives: Marketing Automation

Crushing the Creative, by MS Word and Other Robots

Marketing Automation

Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots →

Using marketing automation to create successful email programs in 2017

Marketing Automation

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017   Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017 →

In the age of intelligent agents, how does marketing work?

Marketing Automation

If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through. Barry Levine on January 12, 2017    Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have taken up positions as new interfaces between customers and marketers. For decades … Continue reading In the age of intelligent agents, how does marketing work? →

Dynamic Ad Targeting Becomes Grinch That Stole Christmas

Marketing Automation

by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016   Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas →

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

Marketing Automation

by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani:  We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani →

Marketing automation made easy

Marketing Automation

Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project. Mary Wallace on October 11, 2016    Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building complex nurture campaigns. Plus, a vast … Continue reading Marketing automation made easy →

Automotive Marketing 101: Best Practices for Your PPC Campaign

Marketing Automation

by Jesse RennaOctober 6, 2016 Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey? A car is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a … Continue reading Automotive Marketing 101: Best Practices for Your PPC Campaign →

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