Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II
Gordon Donnelly — July 4, 2018 — July 4, 2018 Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different … Continue reading How to Double Click-Through Rates with Dazzling HTML5 Ads
Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I
Stephanie French — June 22, 2018 — June 22, 2018 A couple of years ago, my husband and I decided it was time to add a furry friend to our family. So we did some searching and fell in love with a dog online. We made a trip to the shelter the next day to … Continue reading 5 Ways to Captivate Your Supporters with Autoresponder
Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation
By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success
Jaime Nacach — January 24, 2018 Follow @bloominari — January 24, 2018 Give Your Sales Department More Time Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need … Continue reading What You Need to Know About Sales Automation for Small Business
Nick Leffler — January 12, 2018 Follow @exprance — January 12, 2018 Growing a business from nothing is one of the biggest challenges of a lifetime. That’s why so few businesses actually succeed past their first year. When you’re just starting out, nobody knows you. It’s your job to change this. Quora marketing is a … Continue reading Quora Marketing: Use It To Connect With People & Market Your Business
Check For A Heartbeat In Your Marketing Automation Platform by Scott Rabschnuk , Columnist, January 4, 2018 At a recent digital healthcare conference I attended, many speakers highlighted marketing automation as a wonder drug for effective digital marketing in healthcare, particularly in driving new patient acquisition. A technology-fueled approach can pull prospects into the marketing … Continue reading Check For A Heartbeat In Your Marketing Automation Platform
