Chase JonesFebruary 21, 2015 It’s the biggest problem when selling online: getting customers to complete the purchases they initiate. The numbers are stark: one study calculated consumer cart abandonment at more than 67%. The good news, though, is that there are several things you can do to improve your online checkout and turn more shoppers … Continue reading 6 Best Practices to Improve Checkout Conversions and Reduce Abandoned Cart
Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification. If you flood your sales team with a large amount of low quality leads, they will waste their time making calls and emails to people that don’t … Continue reading How Does Lead Scoring Work? Setting up your First Lead Scoring Model
Warren KnightFebruary 19, 2015 Your website conversion rate is one of the most important online metrics you are required to measure. Measuring your conversion rate is one aspect, but you then need to consider how you are going to increase it. Here are 7 tools that will help you. 1. Whoisvisiting.com This tool will provide … Continue reading 7 Tools To Help Increase Your Conversion Rate
Kent WakelyFebruary 19, 2015 In the continuously evolving landscape of internet marketing, landing pages have been consistently used to generate leads and increase conversion. Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — … Continue reading Internet Marketing Optimization: Squeeze More Leads From Your Website
Kim Cornwall MalseedFebruary 19, 2015 Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of … Continue reading Lead Nurture Drip Email Campaigns 101: Getting Started
Contributor Thomas Koletas discusses two great ways to use data to inform your business-to-business marketing strategy. Thomas Koletas on February 16, 2015 Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing … Continue reading Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
Dean KeipertFebruary 14, 2015 Email marketing has been around for a long time and has always been a simple source to remain in contact with customers, clients and prospects. Although the basic concept of remaining in touch is still the same, the methodology behind email marketing has changed, and much of that change has occurred … Continue reading Email Marketing For Lead Generation
Carolina Di Pietro February 12, 2015 Creating appealing, attention-grabbing landing pages on your website is only half the battle. High-quality design won’t get you very far unless the pages are optimized to convert. However, conversion rate optimization doesn’t need to be excessively complicated. Here are some easy tips to help you improve your Landing Page: … Continue reading 5 Easy Tips to Help You Improve Your Landing Page (Infographic)
ZOG DigitalFebruary 12, 2015 Landing pages help convert leads by offering value through personalized content that reinforces the messaging and focus of a campaign. Hubspot reports that landing pages are the most effective way to capture lead information as brands with 40+ unique landing pages generate 12x more leads than those without. Increase the effectiveness … Continue reading 5 Tips To Create Landing Pages That Convert Leads
