Elizabeth DyrsmidFebruary 11, 2015 As marketers, we do a heck of a lot of talking. We write copy, we create podcasts, and we shout our messages from the social media rooftops. But when do we stop to listen? Listening is a fundamental quality that often gets lost in the shuffle. We’re so busy trying to … Continue reading 3 Ways to Generate Leads on Social Media
Mark IrvineFebruary 11, 2015 If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are … Continue reading A Beginner’s Guide to Finding New Customers with Google Display Network Targeting
Rebekah RichardsFebruary 11, 2015 What if you could have an infinite resource of targeted leads? The biggest list of targeted leads on earth is yours and the best thing is it’s free. We all know this mega database of leads called LinkedIn, but how do you turn it into a lead generation machine with workable … Continue reading Building Your Lead Generation Machine Using LinkedIn
Bob HutchinsFebruary 10, 2015 Social media marketing is past the point of being a buzz-phrase. It’s an industry. But, in many ways, selling through social media isn’t taken as seriously – or viewed as critically – as other sales and marketing tactics. In fact, the disparity between the proficiency and power of a (good) social … Continue reading 85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
Salman AslamFebruary 10, 2015 Infographic by: Omnicore Healthcare Marketing Agency 1. Hello Bar We live in an age when brands define the products (e.g Cola drink being called Coke, Diapers commonly called Pampers). The case is the same with the Hello Bar. The Hello bar situates itself at the very top of your page, spans the … Continue reading 10 Ways to Generate Leads From Your Website [Infographic]
Fernando FlorezFebruary 9, 2015 Getting the right number of qualified leads is a challenge for many marketing teams in the business-to-business sector. Attracting the best prospects may come down to the lead generation methods you’re using. Here are some tips for generating more qualified leads: 1. Revamp Your Landing Pages High converting landing pages have … Continue reading 3 Tips For Generating More Qualified Leads
Business.comFebruary 6, 2015 Up until three or four years ago, landing pages were generally crammed with information. Marketers and designers believed that more content elements made for a more compelling argument that visitors should opt in. How can we resist filling out the form when we see so many convincing lists of product benefits, famous … Continue reading If the 1960s Had Landing Pages: Minimalist Design For Effective Conversion
Bill FaethFebruary 6, 2015 Increase Customer Conversions, Starting With Your Existing Customers A lot has been said about the value of cross-selling and upselling when it comes to the bottom line. It’s Marketing 101. It is easier and a lot less expensive to cross-sell to existing customers than it is to find and woo new … Continue reading Upsell, Cross-Sell & CRM: How They Work Together
Elizabeth DyrsmidFebruary 4, 2015 Is your current website ugly, outdated, or little more than a brochure? Are you ready to begin inbound marketing but don’t have a way to capture leads on your current site? Or worse, do you have a sparkly new website but are producing embarrassingly little in the way of traffic and … Continue reading How to Design a Website to Maximize Conversions
Rachel SerpaFebruary 3, 2015 So, you’ve built an amazing website or mobile app, complete with the latest and greatest CSS styling, recommendation engines and social plugins. There’s only one problem: your site is getting tons of traffic, but no one is registering or logging in. A clear, comprehensive understanding of consumer identity is becoming increasingly … Continue reading 3 Reasons Why Your User Acquisition Strategy Is Failing
