Category Archives: Leads Generation

3 Simple Steps For Driving Traffic To Your Website

Eric HammisMarch 4, 2015 This month, we’ve been focusing on some of the tools we use here at 3Sixty Interactive to help with our online marketing. As I look through our recent posts, a majority of them have one thing in common — driving traffic. Most of your tools should have that in common for … Continue reading 3 Simple Steps For Driving Traffic To Your Website →

5 Key Insights On How To Win Your Buyer’s Heart

Leads Generation

Rebekah RichardsMarch 4, 2015 Have you ever wondered how to determine exactly who your Buyer Personas are to be as persuasive as possible with your marketing material? In this article, you will find out exactly what method to follow to get your buyer personas right the first time around. On the 14th of October, we … Continue reading 5 Key Insights On How To Win Your Buyer’s Heart →

13 Essential Email Triggers to Personalize Lead Nurturing

Leads Generation

Wishpond BlogMarch 1, 2015 You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to current and prospective customers? Triggers are the best way to get specific emails to specific segments … Continue reading 13 Essential Email Triggers to Personalize Lead Nurturing →

Nurture Your Leads With Narrative [Infographic]

Leads Generation

Louis FoongFebruary 27, 2015 Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through … Continue reading Nurture Your Leads With Narrative [Infographic] →

Lead-Gen Platform From LazBro, Opt-Intelligence Aimed At IBM Silverpop Clients

Leads Generation

Laurie Sullivan, (February 27, 2015) The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro and email-acquisition firm Opt-Intelligence have built a platform for IBM Silverpop clients that provides an opt-in feature targeting emails to consumers who interact with the brand, even … Continue reading Lead-Gen Platform From LazBro, Opt-Intelligence Aimed At IBM Silverpop Clients →

5 Contact Page Design Ideas That Generate Better Lead Conversions

Leads Generation

Sarah ClarkFebruary 25, 2015 It is high time you start giving attention to your contact page, if you want your site to be user friendly. No website can be completely user friendly, unless it can provide a smooth flow design template that users find easy to comprehend and navigate. Your website is your online shop … Continue reading 5 Contact Page Design Ideas That Generate Better Lead Conversions →

Prepare For Landing: 5 Tips To Optimize Your Landing Page

Leads Generation

Business.comFebruary 24, 2015 Landing pages are the first destination for new users coming to your site. They offer a representation of your brand, and can be a great tool for capturing leads and driving sales. However, your landing page will not help convert users if they are not optimized for generating leads. It is essential … Continue reading Prepare For Landing: 5 Tips To Optimize Your Landing Page →

The Top 3 Places To Engage With Your Audience (Backed by Data)

Email Marketing, Leads Generation

Sabel HarrisFebruary 24, 2015 There are virtually no barriers for communication now as people can communicate with each other through many different channels like, email, social media, blog posts, text messages, etc. We have access to all of those forms at our fingertips making forms, other than talking in person, instant and real-time. So how … Continue reading The Top 3 Places To Engage With Your Audience (Backed by Data) →

The 4 Things You Need To Generate More Leads On Your Website

Leads Generation

Douglas BurdettFebruary 22, 2015 If you are still relying on your sales team to generate all of your leads, you’re doing it the hard way. Time to put your website to work. Thanks to the Internet, the way people buy has changed. Buyers want to do their own research without having to deal with a … Continue reading The 4 Things You Need To Generate More Leads On Your Website →

Website Traffic is Up, Leads Are Down. What Now?

Leads Generation

Rick WhittingtonFebruary 22, 2015 It’s a common scenario. A marketing manager starts a company blog with the intent of getting more people to their website. They do everything right, including linking up the blog on their website and publishing on a regular basis. More and more people visit the company website, but there’s one problem… … Continue reading Website Traffic is Up, Leads Are Down. What Now? →