Category Archives: Influencer Marketing

The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]

Influencer Marketing

Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic] →

What the Vine Shutdown Means for your Influencer Marketing

Influencer Marketing

Alex Ditty — November 13, 2016 Follow @seenmoment— November 13, 2016 Nothing, if you’re doing it right. With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy. This provides us with a great … Continue reading What the Vine Shutdown Means for your Influencer Marketing →

I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead

Influencer Marketing

Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead →

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

Influencer Marketing

By Heba Hosny  November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5) →

Is Influencer Marketing Headed For Demise?

Influencer Marketing

by Jessica McCarthy, Op-Ed Contributor, November 3, 2016 It’s understandable why some people feel influencer marketing is a “sneaky” form of marketing — especially with major brand blunders frequently rearing their heads. The Bootea blunder featuring Scott Disick (a self-proclaimed Lord and part of the Kardashian crew) from earlier this year is an example of … Continue reading Is Influencer Marketing Headed For Demise? →

More Research Shows How Search Influences More Than Sales

Influencer Marketing

New Evidence Shows Search Engines Reinforce Social Stereotypes By Jahna Otterbacher, October 20, 2016 In April, an MBA student named Bonnie Kamona, reported that a Google image search for “unprofessional hair for work” produced a set of images that almost exclusively depicted women of color. In contrast, her search for “professional hair” delivered images of … Continue reading More Research Shows How Search Influences More Than Sales →

6 quick steps to jump-start your influencer marketing program

Influencer Marketing

How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales. Blaise Lucey on September 15, 2016  First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.” Whose thoughts are … Continue reading 6 quick steps to jump-start your influencer marketing program →

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