How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver. Blaise Lucey on March 2, 2017 If you look at the social landscape of 2017, one word comes to mind before anything … Continue reading 3 steps to take your influencer marketing to the next level
By Nick Rojas February 28th, 2017| Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been … Continue reading 5 Steps To An Influencer Marketing Strategy
Karina Welch — February 12, 2017 — February 12, 2017 You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of … Continue reading 3 Top Reasons To Take Advantage Of Influencer Marketing
Louis Foong — February 10, 2017 Follow @thealeagroup— February 10, 2017 Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately … Continue reading Influencer Marketing Drives 11x more ROI [Infographic]
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing?
Young Entrepreneur Council — January 25, 2017 Follow @YEC— January 25, 2017 What’s the best way to use influencer marketing on social media? 1. Support the Up and ComersThere are a number of social influence platforms that allow you to leverage top celebrities to tweet and like your business or product. However, I think there … Continue reading 12 Best Ways to Use Influencer Marketing on Social Media
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017 Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising
Deepak Sakhuja — January 12, 2017 Follow @RippleLinks— January 12, 2017 Influencer Marketing has held its ground in 2016 with brands discovering the incredible results of their marketing strategy – starting right from explosive ROIs to exclusive audience engagements. Influencer recommendations have steadily risen as being an authentic source of product information as well as … Continue reading Influencer Marketing in 2017 – 5 Trends To Look Out For
Steve Young — January 4, 2017 Follow @stevepyoung— January 4, 2017 Are you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it? With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app. Influencer … Continue reading 5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]
Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing
