Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way. Maggie Malek on September 2, 2016 Once upon a time, great brand strategists understood that one of the best ways to reach consumers was through the people they love and align with. At … Continue reading Influencer marketing: You’re doing it all wrong
by Laura Donovan Follow @thewordproAugust 14, 2016 Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie. We relied on window shopping, television and movies to determine the latest pair of … Continue reading Influencer Marketing – The Next Big Thing is Here [Infographic]
by Angela Hausman, PhD Follow @MarketingLetterAugust 6, 2016 Image courtesy of TapInfluence Maybe you read the title and asked yourself, “what is influence marketing?” and “why should I do it”? So, to answer your questions, at least to begin answering them, here’s a quote from Brian Solis, author of the new report, The Influencer Marketing … Continue reading How to Do Influence Marketing
by Jonathan Bright July 24, 2016 Follow @SoutherlyCommsJuly 24, 2016 Although the “build it and they will come” strategy might have worked in Field of Dreams, it turns out to be an ineffective approach when it comes to content distribution. Companies that fail to set strategies, goals and checkpoints for ensuring their content is seen … Continue reading Tips for Making Influencer Marketing Work for You
by Brent Pohlman July 16, 2016 Follow @brentpohlmanJuly 16, 2016 The business world is getting quickly crowded and people are putting a higher value on their time because we as a society have turned into a country that is consuming more and more information. Think about it for a second. Would you ever leave the … Continue reading Creating Influence in a Crowded Market
by Misha Talavera July 13, 2016 Follow @MishaTalaveraJuly 13, 2016 In the current digital marketing climate, two words seem to be on everyone’s lips: Influencer Marketing. Yet, while 84% of marketers plan to run an influencer marketing program within the next 12 months, they still treat influencer marketing as an experimental strategy and are failing … Continue reading Why You Should Run Your Influencer Marketing In-House
by Dhariana Lozano June 29, 2016 Follow @DhariLoJune 29, 2016 Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I’ve noticed a few recurring issues when influencers and brands come together to work on a … Continue reading 3 Major Influencer Marketing Mistakes and How to Fix Them
by Julie Zisman May 15, 2016 Follow @juliezismanMay 15, 2016 It’s always been important to think about tying your marketing strategy together but that’s especially true now in the digital world. One of the most important ways to drive traffic to your website is search engine optimization (SEO). As early as 2009, search engines for … Continue reading Influencer Marketing, Twitter and SEO
by Cent Muruganandam February 9, 2016 Follow @centmuruFebruary 9, 2016 If you wanted to skydive there is no way you can do it alone; at least not for the first time. If you do, it may be the last thing you do on earth. You may even need a license to skydive on your own. … Continue reading How to Get the Best Out of Influencer Marketing [Infographic]
by Christopher Penn December 20, 2015 Follow @cspennDecember 20, 2015 Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care … Continue reading How Powerful Are Your Influencers?
