Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. Andy Taylor on February 6, 2017 In response to the growing popularity of searches with local intent, Google … Continue reading When should advertisers consider pausing Google Local Inventory Ads?
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. Matt Lawson on January 18, 2017 Google has measured over three billion visits to physical … Continue reading Mind the store: Using AdWords to drive offline sales
Kelley Schultz — January 12, 2017 — January 12, 2017 2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were made to help advertisers reach the growing mobile device audience. As a digital advertising expert, I welcomed the changes with open arms because they presented … Continue reading Make the Most of 4 Big AdWords Enhancements in 2017
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. Jason Puckett on January 12, 2017 The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts … Continue reading Ad copy hack for your AdWords pathways
Jason Jasura — January 10, 2017 — January 10, 2017 It’s no secret that more users are starting their search for products and services from mobile devices. A recent report from Hitwise analyzed data from a large pool of web searches and found that almost 60% of them began on mobile devices. Enter Google Message … Continue reading Using Adwords Message Extensions to Increase CTR and User Engagement
Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features. Matt Lawson on December 27, 2016 As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame … Continue reading 5 things you should know about the Google Display Network, direct from Google
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. Brett Middleton on December 23, 2016 For the founder sitting in coworking spaces like The Farm SoHo or … Continue reading How your startup should be using Google AdWords
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. Frederick Vallaeys on November 25, 2016 I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I … Continue reading Ad customizers just got a whole lot more powerful
Annie Qureshi — December 8, 2016 — December 8, 2016 Google Adwords is the single best online advertising platform in the world. Advertisers spent over $ 60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of … Continue reading Using Big Data to Advertise on Google Adwords (DD)
