With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. Matt Lawson on March 20, 2017 Communicating in the digital … Continue reading Three foolproof steps to excellent AdWords ads
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. Jason Puckett on March 15, 2017 One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text … Continue reading 10 AdWords ad copy testing ideas you can use right now
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. Todd Saunders on March 8, 2017 As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit … Continue reading 3 free AdWords testing tools to adopt today
The change will go into effect on March 29, 2017. Ginny Marvin on March 7, 2017 If you track and report on view-through conversions for display or video campaigns in AdWords, you may start seeing much lower numbers starting in April. As of March 29, 2017, the AdWords default view-through conversion window will shrink from … Continue reading Google AdWords’ view-through conversion window will soon default to 1 day
James Faulkner — March 3, 2017 — March 3, 2017 As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us … Continue reading 3 Things to Know About Expanded Text Ads
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan @lauriesullivan, February 27, 2017 Google began emailing reminder letters late last week about its decision to eliminate the column in AdWords called Converted Clicks, which helps advertisers to better understand last-click performance metrics that many still rely on. Late last year, Google moved … Continue reading Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Wesley Parker — February 16, 2017 — February 16, 2017 Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we … Continue reading How to Use Single Keyword Ad Groups in AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. Dianna Huff on February 14, 2017 In my 17 years as a B2B SEO and marketing consultant, I hadn’t … Continue reading 7 tips for small manufacturers thinking about using AdWords
Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions
