AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. Mona Elesseily on November 4, 2016 Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve … Continue reading Expanded text ads that kick butt
by Laurie Sullivan@lauriesullivan, November 3, 2016 Google launched a new AdWords Web site Thursday to hone in on features and information native to mobile devices. The site will have a feel similar to the newly designed AdWords interface with a streamlined navigation, which the company announced earlier this year and plans to roll out in … Continue reading Google Shows Advertisers How To Accomplish Campaign Goals
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil. Todd Saunders on October 24, 2016 “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our … Continue reading The eerie future of AdWords targeting
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. Andy Taylor on October 14, 2016 At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search … Continue reading What Google’s recent RLSA updates mean for advertisers
by Allen FinnOctober 9, 2016 “Increase conversions, reduce spend.” – Every AdWords user. Ever. In an ideal world, spending less to make more would be a cinch. There would be chocolate fountains on every street corner. Student loan debt would vanish. Alas. In reality, reconciling the twin desires of growing your customer base while spending … Continue reading How to Maximize Your AdWords ROI
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. Pauline Jakober on October 4, 2016 It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be … Continue reading 3 mysterious and scary ways AdWords budget creep can happen to you
by Nash Haywood Follow @nash_hOctober 4, 2016 Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns that are capable of reaching highly engaged and specific visitors with less wasted ad spend. Google Adwords already makes it easy to target users who abandon cart, view … Continue reading 5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns
by Shaun KanarySeptember 26, 2016 Google announced some exciting changes to its PPC platform known as AdWords at a recent developers conference. While the demise of pay-per-click advertising has been hyped in the last few years, the new changes to Google’s advertising platform will help advertisers achieve important business objectives. These Google AdWords changes range … Continue reading 5 Google AdWords Changes That Will Improve Your Advertising
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016 Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier
