Category Archives: Facebook

4 Facebook Advertising Tactics I Wish I Knew A Year Ago

Sherman StandberryJune 15, 2015 Want to enhance your Facebook advertising skills and increase conversions? Over the years, Facebook have remained one of the most effective social media platforms in terms of generating positive return on investment. Although Facebook have been around for a while, new strategies and techniques frequently emerge as Facebook continues to roll … Continue reading 4 Facebook Advertising Tactics I Wish I Knew A Year Ago

Does Facebook’s New Feature Negatively Impact Personalization?

Richard ShapiroJune 10, 2015 I have been asked recently to provide my opinion on the biggest customer service challenges affecting organizations today. My number one answer is that consumers want to do business with companies that provide personalized service delivery. How can companies combine technology with the human-to human touch to create a winning combination? … Continue reading Does Facebook’s New Feature Negatively Impact Personalization?

Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns

Mike WhitneyJune 4, 2015 Social media marketing is all about delivering the right message to the right audience. It has layers of specificity that traditional marketing methods – television, radio, etc. – can merely hint at. Operating a Facebook profile, for example, gives a small business owner the opportunity to engage in real time with … Continue reading Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns