Kenna GriffinJune 4, 2015 The best advice I can give journalists right now is a phrase I tell my students not to say—”use social.” Using social media to reach audiences is an important takeaway from the 2015 State of the News Media report. Pew Research Center researchers compile the data and issue the report each … Continue reading How News Media Should Use Facebook
Elizabeth VictorJune 3, 2015 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s … Continue reading How to Improve Your Company’s Facebook Page
Jimmy RodelaJune 2, 2015 How do you get thousands of Facebook users to like, share, or comment on your posts? That is the million-dollar question that businesses and marketers who venture into Facebook marketing are drying to find out. For most businesses, the frustration lies on how they are aware of how their target audience … Continue reading 4 Killer Strategies You Can Use to Increase Your Facebook Engagement
Taylor NelsonJune 1, 2015 Since the beginning of this year, Facebook has put more emphasis on their advertising platform. If businesses want to sell their products and be seen on people’s news feeds, they need to either change their Facebook content strategy to show up organically or spend money on Facebook ads. Facebook has a … Continue reading The Beginner’s Guide To Facebook Advertising
Stacey RudolphMay 29, 2015 Invesp has put together the numbers behind Facebook advertising and the results are a clear indication that this is where the future of social media advertising lies. The number of Facebook’s user keeps growing. Currently, the estimated number of monthly Facebook users stands at 1.39 billion of which 1.19 billion are … Continue reading Facebook Advertising Statistics and Trends (Infographic)
WishpondMay 29, 2015 You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you might not know about when it comes to your Facebook Page. 1. Learn More about … Continue reading 7 Things You Can Do with Your Facebook Page You Might Not Know About
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Andrew Waber on May 27, 2015 Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant Articles is explicitly targeted to media outlets and allows … Continue reading Facebook Instant Articles: What’s In It For Advertisers?
Sarah GoligerMay 22, 2015 This is the second post in our “How to Launch Social” series, designed to help brands and companies get started with social media for business. You can read part 1 (Starting Up on Twitter) here. Why Use Facebook For Business? With 1.3 billion monthly active users worldwide, Facebook is undoubtedly one … Continue reading Starting Up On Social: Facebook
Miguel ConnerMay 21, 2015 Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. … Continue reading 5 Facebook Headlines We Hate To Love
Rosalind HenshellMay 21, 2015 What does your Feedback REALLY tell us? Online Reviews are now used by consumers for almost all products and services to help them make purchase decisions, choose holidays or restaurants and to help make informed choices about local service providers such as Dentists, Estate Agents, Car Dealerships or Solicitors. Genuine reviews … Continue reading What Does Your Feedback REALLY Tell Us?
