Mark SchaeferJuly 6, 2015 Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. You get the point. Today I … Continue reading Facebook Content Strategy Is A Time Bomb For Inbound Marketing
Apurva JogJuly 3, 2015 To be or not to be on Facebook is not the question anymore. With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. Most business owners decide to open up a Facebook account, and create a Facebook page, without … Continue reading How To Create and Market A Facebook Business Page
Grace NonnemakerJune 28, 2015 Facebook Bluetooth Beacon is becoming popular among businesses around the world as a simple way to inform people nearby about businesses campaigns and offers. The Bluetooth Beacon is a small device that is easy to install for any business, and can be requested through Facebook with no charge. The device comes … Continue reading Facebook Bluetooth Beacons 101
Mark SchaeferJune 27, 2015 One of the challenging things about marketing today is that the rules of engagement are constantly shifting. Often, a strategy that worked (June 27, 2015) will not work today. Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced … Continue reading The New Urgency to Create Sticky Content For Facebook
Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the ‘instant’ gold rush is near. Greg Finn on June 25, 2015 In lieu of the impending Instant Articles, publishers have begun to ramp up their content and publishing that will … Continue reading Publishers Have Begun Prepping For Facebook’s Instant Articles Launch
Vishal PindoriyaJune 24, 2015 There are plenty of things in life that can be done purely by scientific methods, that can be proven time and time again to yield the same consistent results. Social media marketing success does not fall into that category. Sorry if that’s a downer, but it;s the truth. Social media is … Continue reading What’s The Perfect Mix Of Facebook Page Posts?
Bob HutchinsJune 22, 2015 Between affordable 4K technology, amazing interactive music videos like Björk’s new 360-degree release, and the growth in live-stream/social video platforms, there’s a lot for marketers to be excited about in the world of video. Facebook doesn’t generally top out the list of “exciting video news.” However, a new report from Social … Continue reading Video: Where Facebook Marketers Spend the Most
Jem WeaselJune 22, 2015 When it comes to digital marketing, people are pretty cynical – which is understandable. We’re bombarded with marketing images and videos everywhere, from games and TV through to subtler machinations through movie placements. So why would someone want to add your company on Facebook? Surely they get enough advertising from everywhere … Continue reading The Psychology of Facebook Likes
Chad S. SloanJune 19, 2015 Facebook offers companies the opportunity to setup a business account so that company advertising accounts don’t have to be owned by a single individual credit card from your organization or connected to a private account. So how do you setup a Facebook Business advertising account for your company? Although it … Continue reading 22 Fun Steps For Setting Up Your Company Business Facebook Ads Account
Laura DonovanJune 16, 2015 In its effort to improve User experience and enhance individual News Feeds Facebook has announced that it will now measure the time spent looking at an update. Researchers at Facebook culled data from a survey that had Users rate their experience with Facebook and how the content they received in their … Continue reading Facebook’s New Metric: Time Spent on a Post
