Richard ShapiroAugust 6, 2015 Customers do not like to feel frustrated. Frustration is a leading cause of customer attrition. I get very frustrated when I receive a “PLEASE DO NOT REPLY TO THIS EMAIL”. If you don’t want me to respond, don’t send it. Many times these auto-responses are initiated when a new customer logs … Continue reading “Please Do Not Reply to this Email,” But Do Comment!
Category Archives: Email Marketing
Email Marketing Services For Small Businesses: 5 Fantastic Solutions
Kim George August 6, 2015 Contrary to popular belief, email marketing is not dead. In fact, according to a post published by Outboundengine.com, “marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.” Over the years, I’ll admit… that I didn’t fully understand the importance of email marketing. But … Continue reading Email Marketing Services For Small Businesses: 5 Fantastic Solutions
Addicted To Making Lists? Don’t Forget To Celebrate!
Joyce Turner-GionetAugust 4, 2015 Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my birthday party,” and we’d get busy … Continue reading Addicted To Making Lists? Don’t Forget To Celebrate!
Promote Discovery with these Email Marketing Ideas
Joe RosenthalAugust 3, 2015 Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As … Continue reading Promote Discovery with these Email Marketing Ideas
5 Subject Line Tips You Haven’t Heard
Sarah TanksalvalaAugust 3, 2015 Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. It’s safe to say your subject line is more important than ever. Coming up with them can be … Continue reading 5 Subject Line Tips You Haven’t Heard
Planning Email For When It’s Seen, Not When It’s Sent
Columnist Jose Cebrian envisions a future in which email is truly relevant and acts on the data at the time of open — but to get to that point, you must jump the hurdles along the way. Jose Cebrian on August 3, 2015 The future of email will be live content. First-party data will be … Continue reading Planning Email For When It’s Seen, Not When It’s Sent
For Potent Email Campaigns, Timing Is Everything
The time of day at which you send out an email can have a huge impact on whether or not your recipients click on it. Columnist Eric Dezendorf helps you figure out how to test and find that sweet spot. Eric Dezendorf on August 3, 2015 In my last column, I spoke a bit about … Continue reading For Potent Email Campaigns, Timing Is Everything
Email Marketing Mastery: Which Email Marketing Tool Will Explode Your Sales?
Jimmy RodelaAugust 3, 2015 © Brian Jackson / Dollar Photo Club What if I tell you that there is a way to turn your $ 1 into $ 44.25? It’s mind-boggling, isn’t it? While some may think that there’s no way in high heaven to make this miracle happen; many of the seasoned internet marketers … Continue reading Email Marketing Mastery: Which Email Marketing Tool Will Explode Your Sales?
11 Email Etiquette Reminders & an Email Brevity Challenge
Kris SpisakAugust 3, 2015 Are your email communication strategies as powerful as they could be? How many emails do you send every day? Wait, don’t answer that. Even thinking about how many messages we compose and share on a daily basis can be overwhelming. Here’s the better question: are you making the most out of … Continue reading 11 Email Etiquette Reminders & an Email Brevity Challenge
10 Things You’re Missing Out On By Using A Personal Email Account To Do Your Email Marketing
Ryan PinkhamAugust 2, 2015 If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal … Continue reading 10 Things You’re Missing Out On By Using A Personal Email Account To Do Your Email Marketing
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